Programmatic Consultant

3 weeks ago

London, United Kingdom TechYard Recruitment Full time
Job Description

TechYard Recruitment is currently working with a global consultancy who are building a new GMP practice.

They are hiring for a Programmatic Consultant. This person will be a programmatic subject matter expert.

This is a client-facing role that will be responsible for several strategic initiatives across the programmatic and GMP/GCP landscapes. These include collaboration on product strategy/vision, client-direct consultancy, license reselling, and internal and external training/education. This is a consultative role and the candidate will not be directly responsible for any media trading or activation.

The ideal candidate will have extensive programmatic digital media planning and buying experience across a variety of channels, very strong analytical, and writing skills, and the ability to make clear, concise presentations. They will have extensive hands-on experience using GMP products and will be individually certified in the use of DV360 and other relevant GMP technologies. Most importantly, they must possess a strong inner drive to redesign the digital marketing landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique.

Key Responsibilities

Consultancy

  • Evangelize, train, and collaborate with teams on Product and consultancy offering
  • Support GMP/GCP tech maturity projects that highlight our data-led approach to programmatic delivery
  • Support the agency teams and central practice teams in driving the growth and innovation of GMP/GCP data-enabled capabilities and operations by developing new solutions and services
  • Development and ownership of GMP programmatic data-led consultancy solutions utilizing ad/mar-tech data including forecasting tools, activation governance tools, dashboards, and custom algorithms
  • Ownership of Programmatic Consultancy pipeline across relevant tech maturity projects and clients.
  • Working with stakeholders to identify programmatic opportunities and requirements
  • Lead pre-sales across relevant consultancy solutions and services
  • Help shape the post-sales implementation process, delivering project status updates and redeveloping project scopes as required. Responsible for the timely delivery of assigned projects.
  • Work with relevant teams and client contacts to identify requirements and opportunities, and feed these back into solution development roadmaps

Operational Support

  • Collaborate to improve operational DV360 processes
  • Act as a strategic resource to consult on key Google-related client programmatic consultancy projects
  • Support projects related to programmatic development, Google partnerships, and agency relations
  • Maintain thorough documentation of programmatic product and consultancy offerings
  • Support clients and PM Agencies with deploying data-enabled and programmatic services

Required Experience & Skills

  • Experience working for a fully certified GMP Op-Co and Sales Partner.
  • Be an expert in advertising technologies such as DSPs, SSPs, Exchanges, DMPs, Ad servers, Ad exchanges, verification technologies, cross-device tracking technologies, website analytics systems, DCO, etc.
  • Be capable of inventing and architecting complex technological solutions to solve specific marketing challenges.
  • Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
  • Entrepreneurial mindset and desire to lead a team.
  • Participate in new business meetings/pitches as a Programmatic Subject Matter Expert representing all possible uses of GMP/GCP in marketing programs.
  • Technical and problem-solving mindset
  • Team management and leadership experience
  • Possesses a charismatic, engaging personality and can successfully interact with senior/executive-level client contacts
  • Be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrixed global organisation.
  • Experience with delivering complex technical content to large groups, in a coherent, accessible, and inspiring way
  • Has the ability to grow client relationships through new strategies and innovative ideas
  • Proven track record of delivering client results and revenue

Desirable skills

  • Knowledge of the wider Google Marketing Platform, Google Cloud, and allied functions
  • Working with large multinational clients to deliver consultancy services and GMP-specific license reselling

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