Senior Executive

4 days ago

Altrincham Greater Manchester, United Kingdom SWAY Hair Extensions Full time

About the Role We’re looking for a talented Senior Influencer Executive to join our growing social team. You’ll be the driving force behind building and nurturing our relationships with influencers, stylists, and brand partners—turning authentic connections into powerful brand collaborations. Reporting into the social media team, this role blends creativity, communication, and strategic thinking to boost brand visibility, trust, and sales through influencer-driven campaigns.
You’ll work closely with our Social Media Execs (particularly on Instagram and TikTok), ensuring a seamless brand message across all platforms while bringing fresh, engaging campaigns to life.

Key Responsibilities
Influencer & Stylist Relationship Management
Identify, recruit, and onboard influencers and stylists aligned with SWAY’s aesthetic and brand values
Manage ongoing relationships with key creators, ensuring regular and effective communication
Oversee and process gifting, PR send-outs, and paid partnership agreements
Coordinate collaborations around new launches, campaigns, and seasonal moments
Foster a community vibe, regularly engaging with talent to build loyalty and advocacy
Campaign Execution & Support
Work cross-functionally with the social and content team to ideate and execute influencer campaigns
Brief influencers and track content deliverables, ensuring on-brand visuals and messaging
Source UGC and campaign content for repurposing across owned channels
Content & Strategy Integration
Collaborate with the Social Media Executive to align influencer efforts with the overall content calendar
Spot and leverage social trends for influencer integration, particularly on TikTok and Instagram
Support in developing creative concepts that blend influencer storytelling with brand messaging
Reporting & Analytics
Track and evaluate influencer performance, reach, and ROI across campaigns
Generate regular reports highlighting top-performing creators, key learnings, and future opportunities
Stay updated on platform changes and industry best practices to inform influencer strategy

Requirements
Deep understanding of Instagram and TikTok creator ecosystems
Strong interpersonal skills and relationship-building abilities
Eye for high-quality content, visual storytelling, and alignment with brand tone
Detail-oriented with strong organisational and time-management skills
Ability to multitask and pivot quickly in a fast-paced, ever-evolving digital landscape
Confident communicator—both written and verbal—with flair for copywriting in a brand voice
Experience
~2+ years experience in an influencer marketing or social media role
~ Proven track record of managing influencer campaigns, ideally within the beauty or fashion industry
~ Experience with influencer platforms
~ Familiarity with content performance metrics and social media analytics tools

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