Paid Search Optimisation Officer
3 weeks ago
Diamond Search Recruitment are delighted to be representing our client, a very well-established, award-winning and successful organisation, who are recruiting for a Paid Search Optimisation Officer . Work for a global brand, within beautiful and modern offices amongst a dynamic team. The role is a permanent opportunity, based on site at the offices in the Thanet area.
Hybrid option available - 3 days onsite, 2 days working from home.
This role would really suit a PPC Executive who is accustomed to working within Ecommerce platforms.
The role - Reporting into the Ecommerce Marketing Manager, the Paid Search Optimisation Officer will be responsible for managing PPC campaigns, including text ads and shopping ads, across various search engines and markets. You will create and construct PPC campaigns, including crafting compelling ad copy, primarily on Google Ads, Amazon AMS, and Argos to drive customer acquisition.
The Paid Search Optimisation Officer will be required to do the following:
- Utilize data-driven insights to continuously iterate and systematically enhance campaign results on a daily, weekly, and monthly basis
- Oversee all aspects of paid search campaigns, encompassing keyword research, ad copywriting, bidding strategies, search term analysis, and optimizing landing pages. This includes platforms like Google Ads, Bing, Creatio, Argos Nectar360, eBay and Amazon.
- Execute essential account management and optimization tasks, including campaign structuring, keyword research, bid management, ad copy creation, A/B testing, integrating search content, devising related search strategies, conducting landing page tests, and any other core capabilities required to maximize results, increase volume, and achieve targets.
- Collaborate with the in-house design team to create eye-catching display banners and advertisements.
- Continuously optimize campaigns to meet agreed-upon revenue and ROI targets.
- Monitor daily spend on paid campaigns to ensure optimal performance.
- Conduct thorough competitor research and analysis to stay ahead of industry trends and make informed decisions.
- Generate regular reports using Excel to demonstrate the impact of your work.
This is a super exciting opportunity for a real PPC whizz or someone from a Digital Marketing background who is keen to learn about this area of digital marketing. Relevant training can be provided but the desire and willing must be there
The successful Paid Search Optimisation Officer should ideally be able to demonstrate the following
- 2 years of hands-on experience in managing Google Ads campaigns. Experience with international campaigns is a bonus.
- Have extensive experience working directly within a company's marketing operation or as an active contributor, not just as an external agency manager.
- Google Shopping, Merchant Center, and Google Analytics.
- Knowledge of the broader digital marketing landscape, including Affiliate Marketing, SEO, Paid Social, and Programmatic channels.
- AdWords credentials.
- Be proficient in using Excel and managing large datasets.
- Ad management on platforms such as Amazon Ads, Argos Nectar360, Creatio, Bing, and Paid Social on platforms like Meta, TikTok, Snapchat, and Pinterest.
The Paid Search Optimisation Officer will be rewarded with a competitive salary of between GBP35-40,000, depending on experience, plus excellent company benefits such as product discounts, attractive pension scheme, onsite parking, birthday "bonus", Christmas and New Year paid holiday and plenty more.
What are you waiting for? APPLY TODAY
Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.
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