Global Vertical Lead

4 weeks ago

London, United Kingdom VML South Africa Full time

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we're looking for:

VML Enterprise Solutions is the business unit of VML which brings together its wider offering with a focus to deliver sales and marketing performance at scale. As we go from strength to strength, building out our global offering as well as aligning to a more vertical-specific focus, we are looking for a Senior Commercial Sales Leader to fulfil a hybrid role.

The primary focus of the Global Vertical Lead is to consultatively sell to two identified global accounts in a specific vertical. Aligning with the relevant VML Global Client Leads (GCLs) on their strategic growth initiatives (as part of their growth plan) to drive increased YoY topline revenue growth – by bringing in and selling the wider VML Enterprise Solutions offering – business transformation, content & experience, performance media, commerce and personalisation & loyalty.

In turn, being client-facing we would expect the ideal candidate to use their knowledge and experience to drive our global thinking and strategic approach across all our markets for the specific vertical to support the development of vertical blueprints. This will include positioning, GTM, enablement and capability development to ensure we are aligned as to how to ‘win’ in the vertical.

What you'll be doing:
  • Responsible for top line revenue growth for VML Enterprise Solutions for two of our Global Accounts in the Energy sector
  • Accountable for sales, advisory and delivery of client engagements, programs and services on or above client expectations
  • Working closely with the relevant GCL to extend existing client engagements to include the VML ‘Capabilities’ proposition in both existing and new markets leading to increased revenue
  • Develop and manage strong client relationships at C-level or just below in order to accompany clients through their transformation and make VML Commerce, Technology & Transformation the most trusted strategic partner for our clients
  • Responsible for client budget, forecast and report activities on a monthly and quarterly basis working towards an annual objective of revenues and margin targets from a VML Enterprise Solutions perspective
  • To lead the Global positioning for a specific vertical – working closely with the wider teams to ensure we have a GTM proposition and strategy that resonates with an IT stakeholder audience.
Success Criteria:
  • Within 2 years achieve double-digit top-line growth for dedicated existing client portfolio
  • Gross margins for your existing clients at company average or above
  • Successfully increase Share-of-Wallet at existing clients on services that they previously haven't used VML ‘Capabilities’ for in both existing and new markets – specifically within business transformation related activities and services
  • Main contribution to sales pipeline generation
  • Lead new engagements with global/strategic potential fitting the full VML Enterprise Solutions service proposition
  • Secure high CSAT for the client engagements you lead
  • Accurate and timely forecasting and reporting on sales activities and existing client engagements
  • Positive feedback from internal stakeholders and delivery organisation on collaboration, communication and motivation abilities.
What you'll need:
  • Senior Commercial Sales leader with proven track record of successfully selling and delivering digital business transformation projects for enterprise clients, resulting in YoY growth of the portfolio
  • A minimum of 10 years of selling, commercial and strategic consulting experience within the digital industry domain – selling to IT, Operations and Sales, with a preference of 3 years global experience
  • Comes with and can demonstrate ability to build strong and meaningful enterprise client network at C-level within the Energy sector
  • Entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy, yet manages to navigate among multiple stakeholders (internally and externally) to secure structured and successful client engagements
  • Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude)
  • Strong communication, motivational and active listening skills
  • Culturally aligned with the VML values, culture and guiding principles
  • Fluent in both written and verbal English at negotiation level is required
  • Comfortable with travelling if and when required but we would expect the ideal candidate to spend the proportion of the time with the client and potentially onsite at their location.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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