Head of Demand Gen

3 weeks ago

Loughborough Leicestershire, United Kingdom The Access Group Full time

Head of Demand Gen

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.


Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you?

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you:

Stepping into this newly created role, as the Head of Demand Generation for Access Legal, you will be accountable for owning and delivering our new business and cross-sell pipeline. With your team of skilled and passionate marketeers you will plan, build and run inbound and outbound marketing programs to drive and accelerate growth. You will help us to define, execute, measure and refine a creative, compelling and effective marketing strategy for our growing software solutions business. You'll lead a team of experts, supporting them to achieve their goals and develop their skills to thoroughly plan and flawlessly execute high-quality multi-channel marketing campaigns with precision and centered around the customer needs and desired outcomes.

Day-to-day, you will:
  1. Create and execute multi-channel demand generation strategies and campaigns that are aligned to personas/audiences and our sales objectives to deliver on the Divisions pipeline and revenue goals.
  2. Construct and bring to life acquisition programs, and successfully create and roll-out impactful demand generation programs that engage and advance interest across the prospect and customer lifecycle.
  3. Manage all inbound and outbound demand generation channels. Determine the tactical mix between digital advertising, email, SEO, webinars, in-person events, account-based marketing, and social.
  4. Get under the skin of our customer needs to create authentic conversationally led content that moves them through the funnel, and help speed up sales velocity.
Your skills and experiences might also include:
  • A proven growth marketer with extensive experience in a demand generation leadership role, preferably in the B2B software space and energetic about the world of technology.
  • Legal market expertise is not required but professional services experience is beneficial.
  • Understands and advocates the discipline of customer journey planning and mapping.
  • Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
  • A highly commercial mindset where all activity has to make a direct impact on the top and bottom line.
What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organizations in the UK, Ireland, USA, and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.


Love Work. Love Life. Be You. #J-18808-Ljbffr

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