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Head of Creative and Digital Design
1 month ago
Seraphine is a global leader in maternity and nursing wear. With over two decades of experience, we help women feel confident in their changing bodies and enable them to continue to express their style during and after pregnancy, while providing product innovations that make motherhood a breeze.
We're more than just a clothing brand. We're a community that understands the unique needs and challenges of expectant and new mothers. Our commitment to quality, comfort, and style has made us a trusted choice for women worldwide.
Workplace and Culture
Driven by innovation and a passion for excellence, our team thrives on achieving market-leading results. We value resourcefulness, dependability, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. We are seeking an exceptional Head of Graphic Designer to lead our campaign asset strategy across various channels. This is a unique opportunity to make a significant impact on our brand's visual identity and shape our customer's experience across multiple touchpoints.
The Head of Graphic Design will be responsible for leading the development and execution of our campaign asset strategy, overseeing a wide range of design projects, including e-commerce assets, performance marketing, brand identity, typography strategy, video ads, email campaigns, on-site product assets, direct mail print strategy, packaging, in-store collateral, partnership and wholesale digital assets, and localized homepages across e-commerce platforms. The successful candidate will possess a strong creative vision, exceptional design skills, and a deep understanding of fashion and motherhood trends.
Develop and lead the overall strategy for campaign assets across various channels, ensuring alignment with brand objectives and target audience preferences.
Create visually appealing and conversion-focused assets for e-commerce platforms, including website banners, product imagery, and promotional materials.
Collaborate with the performance marketing team to create compelling visuals for digital advertising campaigns.
Maintain and evolve the brand's visual identity, ensuring consistency across all design deliverables and channels.
Develop and implement a cohesive typography strategy that aligns with the brand's tone.
Design engaging email campaigns that effectively communicate fashion trends and product functionality.
Develop innovative on-site product assets that enhance the customer experience.
Lead the design and execution of impactful direct mail print materials.
Collaborate with cross-functional teams to design visually appealing packaging solutions.
Create engaging designs for in-store collateral.
Collaborate with partnerships and wholesale teams to create effective digital assets.
Design and customize localized homepages for different markets.
Extensive experience in graphic design, with a focus on fashion and lifestyle brands.
A strong portfolio demonstrating a deep understanding of campaign asset creation.
Proficiency in design software, such as Adobe Creative Suite and video editing software.
Solid understanding of typography, colour theory, and layout design principles.
Strong project management skills and the ability to handle multiple projects simultaneously.
Annual leave entitlement – 25 days FTE paid holiday + any bank/public holidays.
Birthday Leave – Paid day off for birthday.
Early finish Friday – Early finish on Fridays at 3pm.
Staff discount – 50% off on full-price & 20% on sale items.
Life Assurance – Insured for a lump sum benefit of 4 x their basic annual salary.
Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution.
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