Senior CRM Data Executive

3 weeks ago


Cheadle Greater Manchester, United Kingdom TOGETHER FINANCIAL SERVICES LIMITED Full time €35,000

Great step up for a CRM Exec looking for career progression
Health cover and local gym access
Circa £35,000 base + up to 20% bonus
Free access to our overseas holiday homes and camper vans
Work for business investing massively in data/ CRM systems
Office based role from Cheadle, Manchester
Based in Cheadle, South Manchester, we've been established since in 1974 and have built a team of over 750 colleagues, who are passionate about supporting individuals and businesses achieve their property ambitions by taking a common-sense approach to lending a range of mortgage and secured loan products to individuals and businesses
The Senior CRM Executive is responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C audiences. You'll take ownership of email campaigns, designing them to meet campaign objectives, whilst using the evaluation of performance to inform improvements and new activity. This role presents a great opportunity for career development and will strengthen our existing team, joining the CRM Executive and reporting into the CRM Manager.
Ownership and end-to-end management of CRM campaigns across B2B and B2C audiences
Create a variety of HTML email designs, including copywriting
Liaise with relevant teams to gather relevant content and assets
Identify and export relevant audience segments from Microsoft Dynamics CRM
Analyse and report on the effectiveness and key learnings of CRM campaigns
Deliver marketing automation processes that improve customer contact strategies, grow the lifetime value of customers through targeted activity; acquire prospects (lead nurturing), on-boarding, lifecycle management, retention and reactivation
Build audiences and segmentation within CRM, presenting new, targeted opportunities
Support both the CRM and wider marketing team as required
Stay up-to-date with the latest email best practice and CRM/Marketing insight
We're looking for an experienced CRM Executive looking for the next step in their career. You'll be passionate about CRM and the effective management of data to build, improve and deepen relationships with our customers and partners via CRM campaigns. You'll be keen to share knowledge and best practice across the team, demonstrating ROI and key learnings, and understand how to create robust CRM campaigns at all touchpoints in the customer journey.
implementing marketing automation processes that improve customer contact strategies, growing the lifetime value of customers, through targeted activity
creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
Evaluation of the value and ROI of CRM campaigns
Optimisation of campaign performance
Data analysis to identify opportunities and drive activity through CRM
Experience of automation/behavioural journey building, with a view to creating bespoke customer journeys
26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
~ Buy & sell holidays
~ Discretionary annual bonus
~ Matched pension contribution
~ Life assurance
~ Critical illness cover
~ Health cash plan
~ Private medical insurance
~ Free access to company holiday homes
~ Travel season ticket loans
~ Ride to work scheme
~ Free local gym access
~ Local bar / restaurant discounts

Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.
Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.


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