Sales Executive

2 weeks ago


Wolverhampton West Midlands, United Kingdom Wolverhampton Wanderers Football Club Full time

The Partnership Sales Executive will be responsible for identifying, contacting, and securing new Partners for the Club. With a strong focus on our Global and Principal Partnership assets, the Partnership Sales Executive will be responsible for building a comprehensive and robust sales pipeline and managing the full sales process from initial cold contact, through to the negotiation of rights, and ultimately securing sales.
The Partnership Sales Executive will also be required to proactively build relationships with existing commercial customers with a view to increasing revenue across the Club’s Partnership Programme.
Wolves is one of the fastest growing professional football clubs in the UK, and also boasts one of the richest histories in the beautiful game.
Fast forward 70 years and Wolves are back among football’s European elite, but this time we will compete as a sports and entertainment business across multiple brand verticals. We take seriously our commitment to the safeguarding of children and adults at risk and to ensuring that Wolves is free from discrimination and harassment.
The Partnership Sales Executive will be responsible for identifying, contacting, and securing new Partners for the Club. With a strong focus on our Global and Principal Partnership assets, the Partnership Sales Executive will be responsible for building a comprehensive and robust sales pipeline and managing the full sales process from initial cold contact, through to the negotiation of rights, and ultimately securing sales.
The Partnership Sales Executive will also be required to proactively build relationships with existing commercial customers with a view to increasing revenue across the Club’s Partnership Programme.
Securing meetings, building compelling business proposals, and presenting these to senior decision makers will be a crucial part of this role.
There will also be a requirement to host and network with potential partners at home matches.
Whilst ultimate budget responsibility remains with the Head of Partnerships, the Partnership Sales Executive will be responsible for meeting and exceeding targets and objectives as set by the Head of Partnerships and the Partnership Sales Manager.
The role will include the need to deliver sales and incremental revenues across the Club’s Partnership Programme, as well as meeting and exceeding business development targets as set by the Head of Partnerships.
Developing prospects by identifying potential partners, contacting relevant decision makers, securing initial meetings, delivering Club presentations, and shaping partnership proposals with a view to negotiating partnership rights securing sales
Identifying, targeting and generating new partnership opportunities through lead sourcing, cold calling, email outreach, and networking
Delivering a strong sales pipeline and commercial income across the Club’s Partnership programme, focusing on Principal and Global Partnerships
Weekly reporting of pipeline and sales performance to the Partnership Sales Manager
Compliance with Club policies
Compliance with the Club’s safeguarding policies
To work consistently to embed equality & diversity into the Club
Partnership Sales Manager – Reporting directly to the Partnership Sales Manager, the Partnership Sales Executive will be responsible for reporting accurate forecasts, pipeline progression and weekly sales activity
Partnerships Activation Manager – Work closely to ensure Partner’s commercial rights are delivered in line with contracts
Knowledge of sports sponsorship, commercial rights and negotiation
An understanding of complex B2B sales cycles
- Knowledge of Commercial Sponsorship Rights within Football
- Knowledge and experience of negotiating terms of sale and securing agreements
Knowledge of commercial values, rights and inventory for Premier League Club Partnerships
Excellent telephone manner and the ability to make outbound calls and the ability to deliver a high attention to detail
Excellent telephone manner and the ability to articulate complex marketing proposals clearly and concisely
- Ability to deliver sales pipelines, and sales activity with a high level of accuracy
- Understanding of how to work safely with children and/or adults at risk and uphold generally accepted practice when working with those participants
- Promote, adhere to and implement the Club’s Equality Policy and to work consistently to embed equality and diversity within Club
- Flexible to travel and be away from home, long and short haul, sometimes at short notice
- Experience: Proven business-to-business sales experience with a track record in delivering results
Qualifications: the level of educational, professional and/or occupational training required.
Minimum of C in English / Maths at GCSE level or equivalent
- Computer literature (Microsoft packages – Word, Excel, Outlook and PowerPoint)
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