Marketing Manager

3 weeks ago

Leeds, United Kingdom Zenith Group Full time

Zenith is the UK's leading independent leasing, fleet management and vehicle outsourcing business. An innovative total mobility provider, we offer a unique proposition for car, van and HGV operators in the UK. For over 25 years we've been providing outsourced end-to-end vehicle management solutions for mid to large corporates nationwide & our tailored solutions allow us to provide industry-leading customer service. We currently have an exciting opportunity for an experienced Marketing Manager to join our Group Marketing department on a 12month FTC.

Why Zenith?

Headquartered in Leeds, our 1,350 employees manage around 170,000 vehicles. Our operations span the breadth of the automotive market with commercial vehicles, corporate fleets and consumer leasing. We pride ourselves on working in an industry-leading business, ensuring that our employee experience is a priority and striving to provide customers with the best of the best. In 2023 we were delighted to be named Leasing Company of the Year (more than 20,000 vehicles) by leading industry publication Fleet News and recently were selected as winners of the Diversity and Inclusion section of the Yorkshire Post Excellence in Business Awards.

What is the business impact of the Marketing Manager role?

Reporting into the Head of Marketing you will work in partnership with senior stakeholders to approach complex business challenges through a marketing lens. You will create strategic and tactical plans that drive demand for our services and align with the ambitions of our divisions.

What you'll be doing

  • Working collaboratively to build trusting relationships across the Divisional Teams.
  • Crafting strategic and tactical marketing plans for the Division that align to the overall Marketing and Divisional strategies, collaborating with cross-functional teams to understand business objectives, target audience insights, and market trends, translating them into effective marketing activity.
  • Developing and executing integrated marketing plans and campaigns to promote Zenith Vehicles' products and services across various channels, including digital, traditional, and experiential marketing.
  • Providing strategic marketing guidance and thought leadership to senior leadership and cross-functional teams on marketing initiatives and industry best practices.
  • Despite operating at a strategic level, you'll never compromise on quality and have a high level of care and attention to detail in your work.
  • Cultivate strong relationships with internal stakeholders & external partners (agencies, media partners, event companies…etc.) to drive high performance.
  • Conducting regular performance reviews and post-campaign analysis to evaluate the success of marketing initiatives, identify areas for improvement, and optimise future strategies.
  • Developing an expert understanding our business, our market and our competitors for key insight and context to support undertaking the role effectively, staying informed about industry trends, competitive landscape, and emerging technologies, applying insights to continuously improve marketing strategies and tactics.
  • Lead, mentor, and support the development of a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.

What you'll bring

  • You'll be fiercely organised and used to juggling a high-volume and complex workload across multiple conflicting priorities. Your ability to see the bigger picture and prioritise accordingly will be essential.
  • You'll be experienced in project management, both managing your own priorities and having the tools to influence others in the fulfilment of their roles to ensure projects and processes maintain momentum.
  • You'll have exceptional communication skills – both written & verbal and can take complex marketing initiatives and explain them to a non-technical audience to ensure their comprehension and buy-in.
  • You'll have a passion for continuous improvement and proactively seek ways to make everything we do slicker, faster and more impactful.
  • As this role is so collaborative, you'll naturally be open and honest. You'll live our values in all aspects of your working life at Zenith.

Essential Skills & Experience

  • An experienced marketing professional with knowledge across the full marketing mix.
  • Can evidence a track record of experience in and full understanding of B2B & B2C marketing principles.
  • Evidence of applying project management skills to work across multiple projects with conflicting priorities and deadlines and still achieve the best possible outcome for customers & the organisation.
  • A creative approach to solving complex problems.
  • Stellar commercial acumen.
  • A proven ability to work in partnership with creative teams both internally and externally, managing and influencing as required to develop the best possible outcome.
  • Experience of managing and monitoring marketing budgets, including supplier and invoice approval.
  • Relevant degree and evidence of post-graduate continuous professional development, ideally Membership of the Chartered Institute of Marketing (CIM) or equivalent.
  • Expertise across the breadth of the MS Office Suite alongside working knowledge and understanding of project management tools (e.g., Monday.com / Trello…etc.)

Reward

  • Basic salary: £40,280
  • Company Bonus
  • Agile working
  • Private Healthcare
  • AA breakdown cover
  • Life Insurance
  • 6.25% employer pension contribution
  • On-site GP & Masseuse

We want to positively encourage differences in Zenith and believe it is critical to our success as a company. Zenith is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

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