Sales/marketing manager
4 hours ago
Digital Marketing Manager - Beauty/Pharma Location: Reading, UK (Hybrid)
Salary: Up to £70k + benefits
You'll be responsible for:
Develop the local marketing strategy
Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
Ensure correct adaptation of the brand/franchise image and values locally
Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
Measure the performance of omni-channel marketing action plans and propose plans for improvement
Draw up and ensure budget and key performance indicator monitoring for the department/area
Lead and supervise the team. Develop skills and manage performance, at an individual and collective level
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