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Lead, Creative
5 months ago
Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We are looking for a seasoned Data and Insights Lead for Europe, a role that sits at the coreof data-driven decision making for our marketing strategies across our key markets. Therole will be instrumental in mining, analyzing, and translating data into actionable insightsthat drive growth and innovation, in close partnership with Marcom Geo and Strategy Leadsin our key European markets.The ideal candidate will have experience in drawing together various sources of data tocreate a comprehensive understanding of the market landscape, Apple’s business,audience behavior, and the impact of our work in the market. They will be adept atleveraging data sources from other teams, as well as sourcing external data to inform ouropportunities and initiatives. They will have the technical knowledge to apply statisticaltools and techniques to derive greater insight from data as required, includingexperimentation techniques, econometrics and SQL/Python.Marcom is a creative, brand-driven organization, so translating data insights into inspiringopportunities, and communicating them in a simple and human way to a diverse set ofpartners is a paramount for success in this role.Seasoned data science leader with extensive experience developing data solutions and strategy across digital ecosystems
In-depth knowledge of digital analytics data, measurement, methodologies and
creative teams to comprehend easily.
project from start to finish with minimal supervision.
Able to balance multiple projects and assignments.
Strong working knowledge of SQL, Teradata and advanced statistical techniques.
Description Data Mining and Analysis - Oversee the mining of internal and third-party data related to Apple’s business and marketing activities across Europe. Proactively analyze this data to uncover growth opportunities.Insight Generation - Translate complex data sets into clear, actionable insights for marketing strategy and creative teams. Inspire these teams with innovative opportunities identified through data analysis. Collaboration - Work closely with internal data teams, partner data teams, and access external data sources as necessary to create a comprehensive view of Apple's business landscape in Europe.Data Communication - Translate detailed data analyses into bold, clear, and tangible insights that can be easily understood and acted upon by creative teams. Create robust dashboards and reporting cadences that help broader teams stay focused on our priorities and measure the impact of our efforts.
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