Digital Copywriter

6 days ago

Birmingham, United Kingdom BMS Performance Full time

Digital Copywriter Industry: Trade / E-Commerce / Retail * Play a key role in shaping online product presentation and customer experience * Blend creative copywriting with data-driven optimisation * Join a growing, fast-paced environment with strong career development opportunities Brief Overview of Role for Digital Copywriter This role is responsible for ensuring that all online product content is accurate, engaging, and optimised for discoverability. You'll work cross-functionally to keep product listings updated, craft SEO-friendly copy, improve search and merchandising functionality, and support wider digital content initiatives that enhance the customer journey. Key Responsibilities: * Maintain accurate and up-to-date product listings, including descriptions, specifications, images, pricing, and brand information * Support SEO-optimised product copy to drive engagement and conversion * Collaborate with marketing and commercial teams to create compelling content and support wider campaigns * Work closely with buying and merchandising departments to ensure product presentation aligns with business goals * Liaise with external partners to continually enhance and refresh product data * Uphold tone of voice guidelines and act as a brand guardian across digital content * Upload new products, manage categories, and maintain product hierarchies * Monitor customer reviews and respond to product-related enquiries * Stay updated on industry trends and best practices in digital merchandising and SEO About the Company: Looking for a Digital Copywriter A well-established, fast-growing business within the trade and retail sector, dedicated to supporting customers with a wide range of high-quality products. Operating in a dynamic, fast-paced environment, the company values teamwork, inclusivity, and delivering an excellent customer experience. They are committed to personal development, offering clear progression and opportunities to learn in a supportive environment. Job Requirements for Digital Copywriter A detail-oriented digital content professional with a passion for product presentation, search optimisation, and customer-focused online experiences. * Experience in digital merchandising, product content management, or e-commerce * Strong copywriting skills with the ability to produce SEO-friendly content * Familiarity with search configuration, filters, facets, and other merchandising tools * Excellent organisational skills and strong attention to detail * Ability to work cross-functionally and build strong internal relationships * A proactive mindset with the ability to manage multiple tasks in a fast-paced environment The Benefits of a Digital Copywriter £28,000-£30,000 depending on experience Bonus Flexible working 3 days in the office (Birmingham) Healthcare Company discounts Career progression opportunities

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