Marketing Associate

2 days ago

United Kingdom LanceSoft, Inc. Full time

Job Details:

  • Contract Duration: 6 Months
  • Client location: UK
  • Mode: Remote in the UK

JD;

We are looking for an EMEA Channel Marketing Assistant with experience in B2B marketing and preferably experience in the tech industry. This person will be highly engaged and responsible for coordinating the development and execution of marketing tactics with partners and reporting on effectiveness and impact. In addition, this person will need to be highly skilled at navigating a matrix environment and comfortable influencing across the organization to complete projects.

This candidate will work with our EMEA Channel Marketing Manager to help support all enablement and marketing efforts that align to the Market Development Funds (MDF) associated with the client’s Work Partner Program. This program serves an ecosystem which includes Resellers, Global System Integrators, Technology and ISV partners as well as Distributors. The key regions of focus include UKI, DACH, SE&BENELUX and NORDICS. The core responsibility of the Channel Marketing Associate will be to deliver marketing campaigns and/or programs to drive leads and conversion of B2B customers, either direct or through partners such as Resellers, Service and Solution partners, Global System Integrators, Technology partners and Independent Software Vendors (ISVs). Marketing programs include but are not limited to co-marketing campaigns, programs and contests, tradeshows and customer events. This candidate will be highly skilled at navigating a matrix environment and comfortable influencing across all levels, both internally and externally. This role will report to the EMEA Channel Marketing Manager.

Responsibilities:

• Be an advocate for Partners with cross-functional colleagues.

• Build, manage, measure and refine marketing strategies/programs/campaigns, driving strong impact and results across the sales funnel for the B2B Commercial Sales team.

• Support all marketing efforts related to the Client’s Work Partner Program including:

- Support of MDF process, proposals and claims

- Supporting Tier 1 / Elite Partners

- Supporting Tier 2 / Premier Partners

- Supporting Tier 3 / Distributor and authroised resellers

- Partner brand advisor, responsible for enforcing all brand guidelines and requirements involving partners including program badging, co-branding efforts and website representation.

• Implementation of go-to-market content for partners and sales such as:

- Campaign materials aligned to Tier 1, Tier 2 and selling promotional programs such as incentive offerings and enablement campaigns

• Manage logistical and operational elements of partner marketing including, but not limited to:

- Avtivity and campaign tracking

- SFDC Campaign creation & lead upload management through Partner Portal

- Management & validation of team Channel & Partner Marketing Dashboard

- Management of 3rd party vendors and agencies

Minimum Qualifications

• 3+ years of experience within partner / channel marketing, project management, marketing communications, content strategy, content/digital marketing or a related field

• Experience developing working relationships and influence at all levels of management, internally and externally

• Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel

• Excellent writer and communicator

• Experience / strong skills using Salesforce or other CRM

Preferred Qualifications

• BA/BS Degree or higher (not mandatory)

• Experience working in marketing and/or technology

• Excellent communication skills & extremely organized

• Partner marketing/go-to-market experience

• Experience managing 3rd party vendors, clients or partner accounts

• Experience with Google docs and Workplace preferred

• Ability to speak French or German preferred (not essential)

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