Marketing Manager

3 weeks ago

Albrighton Shropshire, United Kingdom David Austin Roses Full time €40,000 - €45,000

LOCATION: Albrighton, Shropshire (one day remote working offered)

HOURS: Full time 37.5 hour per week

SALARY: £circa. £40 - £45k dependent upon experience.

REPORTING TO: Head of Brand & Comms

David Austin Roses is a renowned horticultural company dedicated to breeding and cultivating exquisite English Roses. With a rich heritage spanning over half a century, we pride ourselves on producing roses of unparalleled beauty, fragrance and charm. Our commitment to excellence and passion for roses has made us a global leader in the horticultural industry.

The Marketing Manager will be a commercially astute individual, responsible for delivering marketing and communication campaigns to achieve the overall strategic objectives of the organisation across both the UK and international markets for our B2C and our B2B business areas. The role involves developing, executing, reporting and evaluating marketing campaigns across a variety of channels, as well as managing resources, liaising with stakeholders and providing insights and recommendations.

The successful Marketing Manager will be highly organised, have excellent communication and analytical skills, and have strong experience in campaign data analysis. Effective communication and interpersonal skills and the ability to work both independently and as part of a team in a fast-paced environment are essential.

RESPONSIBILITIES:

  • Be a key part of the Brand & Content team in the planning and delivery of global brand and product marketing campaigns.
  • Deliver B2C and B2B multichannel, integrated marketing campaigns with the aim of attracting, acquiring and retaining customers.
  • Use data segmentation to lead and return market positioning and communications – consistently reporting back to the department.
  • Provide ongoing round ups with proven quantitative and qualitative reporting structures feeding into the Head of Brand & Comms existing reporting processes.
  • Support the Head of Brand & Comms with their regular measurement of the financial ROI of campaigns.
  • Brief and project manage the work of internal and external agencies, such as e-comm, creative design and content leads, who will deliver a portion of campaign activity.
  • Write, edit and proofread copy for promotional materials within marketing campaigns, with a strong brand tone of voice alignment.
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels using both brand guidelines and style houses to steer.
  • Ensure accuracy of marketing materials and provide formal sign-off where necessary ahead of the Head of Brand &Comms or the Director of Sales & Marketing.
  • Keep abreast of current trends in brand and marketing, research consumer markets, and monitor competitors’ activities. Map future brand must-haves into the planning structures.
  • Recommend strategies to position the brand for growth with relevant experience and case studies.
  • Support in the thought development, campaign plan and delivery of product launches and promotional events.

EXPERIENCE:

  • Bachelor's degree or equivalent in Marketing, Communications, Business or a related field.
  • Strong experience in a Marketing Manager’s role with a proven success record across B2B and B2C channels.
  • Experience with a brand that fits into the home and lifestyle sector is beneficial.
  • Ideally global exposure, with a keen eye on UK, EU & US territories and a desire to understand the markets and their brand activation opportunities.
  • Multi-platform management experience including digital, email, print & in-store.
  • Exceptional campaign management experience with a project management approach.
  • Excellent written and verbal communication skills, with a strong attention to detail.
  • Keen ability to build knowledge of industry trends and developments, and the ability to identify opportunities to position our company as a thought leader.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Enjoy working in a very fast-paced environment where needs develop and change with the business.
  • Enjoy being the key go-to person for campaign plans and be in the know at all times with status of projects.

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