Data management officer
2 weeks ago
High-growth fintech disruptor who are looking to grow their DG function.
~ Series B funding is complete and they are now looking to continue growing.
~ Joining the centralised marketing function as Demand Generation Manager.
~ Reporting to the Head of Marketing
~ Flexible Working Policy
This is a brand-new role in the marketing organisation, designed to create a best-in-class demand generation framework that can be utilised by the centralised marketing function and the sales function.
Reporting to the Head of Marketing, this role will sit in the Central Marketing function, alongside Marketing Ops and Content Marketing. Commercial Revenue Growth
The role holder will be expected to build and deliver integrated marketing programmes using webinars, content, email, social (paid and organic), lead nurturing, partner marketing, events, and analytics. As a content-rich business, there is huge potential to build thought-leadership/demand-generation marketing programmes that nurture leads to the point of MQL, SQL, SAL.
Grow new, quality leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers), SEO optimisation, conversion optimisation etc.
Design and implement initiatives to increase the quality of leads.
Management and optimisation of lead scoring strategy.
Optimise marketing automation and lead nurturing processes through email, content, and social channels.
Efficient organisational and time management skills
Strong business awareness and commercial mindset
Location: The position of Demand Generation Manager is based in London , with flexible working options.
BMS Performance has spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and guide you to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.
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