Digital Marketing Executive

Pay: £24,000.00-£26,000.00 per year Job Description: Location: Harrogate, North Yorkshire (Office Based) Salary : £24,000 – £26,000 per year (depending on experience) Job type: Full-Time Company Overview Welcome to Browns Family Jewellers, a distinguished family-owned business with a rich heritage spanning over 180 years, tracing its origins back to 1840. Renowned for our unwavering commitment to excellence in both product quality and customer service, we are built on honesty, integrity, and trust. Our exceptional Trustpilot rating of 4.9* reflects the loyalty and satisfaction of our customers. We are proud of our thriving eCommerce operation which seamlessly integrates with our physical stores. To support further growth, we are seeking a Digital Marketing Executive to join our team in Harrogate. This role blends creativity and analytical thinking, with a strong focus on email, paid media, analytics, content production, and social media growth. You’ll be working with agencies, internal teams, and design colleagues to ensure our brand presence is consistent and effective across channels. Key Responsibilities Creative & Asset Creation Deliver creative assets for email, social, and paid campaigns. Coordinate with brand/design teams to meet deadlines. Produce visuals for in-store marketing (digital screens, posters, POS signage). Adapt creatives for use across multiple digital channels. PPC & Paid Media Act as the day-to-day contact for our PPC agency. Provide briefs, insights, and creative assets for paid campaigns (Google, Meta, etc.). Support campaign optimisation with product focus and reporting. Analytics & Reporting Track and report on key KPIs, including ROAS/POAS and customer performance. Build campaign performance summaries for the wider team. Use GA4, Shopify, Klaviyo, and Meta Ads to support data-driven decision making. Social Media Growth Support the planning and creation of engaging content across social platforms. Assist with growing followers, engagement, and brand reach on key channels. Monitor competitor activity and trends to inform social strategy. Email (Klaviyo) Own the planning, execution, and optimisation of Klaviyo campaigns and automated flows. Manage segmentation, testing, and reporting to drive engagement and sales. Ensure email campaigns align with briefs and wider brand messaging. Audience & Targeting Develop and refine high-value customer segments for lifecycle marketing. Manage remarketing and exclusion lists in collaboration with the PPC agency. Build Klaviyo lists to support retention and conversion campaigns. Skills & Experience 2+ years in a marketing role, ideally within jewellery, fashion, or eCommerce. Strong working knowledge of Klaviyo and email marketing. Familiarity with PPC campaign management and agency coordination. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Confident using GA4, Shopify, and Meta Ads reporting. Experience in supporting social media content and growth. Excellent communication skills with strong attention to detail. Creative flair and the ability to design effective digital and in-store assets. Organised, proactive, and comfortable balancing multiple projects. What We Offer Competitive salary of £24,000 – £26,000 (pro rata)depending on experience. Generous staff discount on jewellery and watches. 20 days holiday plus bank holidays (pro rata). Company pension scheme. Free on-site parking at our Harrogate head office. The chance to shape digital growth at a respected family business. Additional Information Schedule: Full-Time Monday to Friday Location: Harrogate (office-based). Education: A-Level or equivalent preferred. Experience: Minimum 2 years in digital marketing, ideally within retail/eCommerce. If you’re a creative marketer with a passion for email, paid media, social media growth, and digital content, and you’d like to be part of a heritage brand entering its next phase of digital growth, we’d love to hear from you. Job Types: Full-time, Part-time Benefits: Company pension Employee discount Free parking Health & wellbeing programme On-site parking Education: Bachelor's (preferred) Experience: Marketing: 2 years (required) Work Location: In person