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Charity Multi-Channel Marketing Officer

4 months ago

Derby Derbyshire, United Kingdom University Hospitals of Derby and Burton NHS Foundation Trust Full time

As a Multi-Channel Marketing Officer at Derby and Burton Hospitals Charity, you will be at the forefront of our digital communications strategy. You will play a pivotal role in creating original copy, multimedia content, and compelling calls to action. Managing our supporter newsletter, marketing automation processes, and social media activities will be central to your responsibilities. Your aim will be to engage our diverse range of stakeholders, including supporters, charitable fund applicants, members of the public, corporates, and NHS staff.
Develop a programme of tailored multi-channel marketing campaigns, including the development of a dynamic supporter newsletter, to specific audience groups with clear calls to action.


Track analytics and open rates on our newsletters and campaigns to proactively make improvements to key stats to help improve deliverability, open and click-through rates and conversions.


Work alongside the marketing team on managing and maintaining the Google Ad and Google Analytics accounts, assisting in campaign delivery and keyword planning.


Ensure our communications practices are GDPR compliant.


Design and implement social media strategy to align with charity objectives.


Contribute to management of the day-to-day handling of all social media channels (X, Facebook, LinkedIn, Instagram), launch new channels and oversee social media accounts' design.


Work with the Charity Digital Design Officer to generate, edit, publish and share engaging multi-media content (e.g., original text, graphics, videos, photos) using Hootsuite and commission high quality marketing materials.


As a trusted organisation at the heart of our communities, we recognise the important role we can play in supporting the public, patients, our own people and local partners in achieving the best of health for the local population and the communities in which they live by providing Exceptional Care Together


Development opportunities, both professional and leadership development
On-going support from recruitment to when you join our team and beyond.
Staff benefits including employee assistance programme, discounted gym membership, onsite fitness classes, car schemes

An average of 1115 patients are seen in A& Es across our network every day - 3rd largest in the country.
To apply please click APPLY FOR THIS JOB this link will take you to the TRAC Recruitment Site. You will need to register if you do not already have an account.


Following the recent update on UK immigration policy for those on a Health and Care Visa or Skilled Worker Visa, please click on the link to check your eligibility before applying for this post as we may be unable to provide sponsorship Impacts of the changes to the UK immigration policy | NHS Employers
Educated to Degree level or demonstrates equivalent experience in a relevant subject (Marketing, Media, Communications, Journalism)
Devising and delivering multi-channel customer-focused marketing and communication campaigns and strategies.

Experience of working in a busy stakeholder b2b and/or b2c marketing role.
University Hospitals of Derby and Burton NHS Foundation Trust