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Digital Marketing Manager
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About Ignite AI Partners
Ignite AI Partners is a rapidly growing AI consultancy firm that helps organisations unlock the full potential of artificial intelligence. Our team delivers expert consultancy, seamless implementation, and ongoing support, ensuring our clients are equipped to succeed in an AI-driven world. As a small, dynamic company, we value innovation, collaboration, and a hands-on approach to solving complex challenges.
Role and purpose
As the Digital Marketing Manager at Ignite AI Partners, you will lead our marketing efforts to elevate brand awareness, generate qualified leads, and showcase our cutting-edge AI solutions to a global audience. You will take the reins of our digital marketing strategy, creating and executing campaigns that highlight our expertise and engage our target markets. If you have a passion for marketing innovation, storytelling, and technology, join us to make an impact at the intersection of AI and business transformation.
Responsibilities
Strategy Architect: Design and implement a comprehensive digital marketing strategy aligned with Ignite AI Partners’ business goals.
Content Champion : Develop compelling content, including blogs, social media posts, email campaigns, and whitepapers, to showcase our expertise and drive audience engagement.
Campaign Manager : Create, launch, and optimise digital campaigns across various platforms, ensuring they resonate with our target audience and deliver measurable ROI.
Event Coordinator : Plan, promote, and execute marketing events such as webinars, workshops, and conference appearances. Collaborate with internal teams and external vendors to ensure event success and maximise audience impact.
Analytics Enthusiast: Monitor and report on the performance of campaigns, leveraging data to refine strategies and drive continuous improvement.
SEO/SEM Specialist : Lead efforts to optimise our website and content for search engines, boosting organic visibility and driving qualified traffic.
Collaboration Maven : Work closely with the leadership team, technical experts, and external partners to ensure marketing aligns with Ignite AI Partners’ brand and vision.
Innovation Advocate : Stay abreast of the latest trends and technologies in digital marketing, bringing fresh ideas to enhance our presence and reach.
Candidate requirements
Digital Marketing Expertise
A proven track record in planning, executing, and managing end-to-end B2B digital marketing campaigns. Experience in the tech or AI sector is a significant plus. You should demonstrate success in achieving measurable results, such as increased website traffic, lead generation, and brand engagement.
Event Management Skills :
Demonstrated experience in planning, coordinating, and executing professional events, such as webinars, industry conferences, or client workshops. Strong organisational and time-management skills are essential.
Content Creation and Storytelling Skills
Exceptional ability to create engaging and persuasive content across multiple formats, such as blogs, whitepapers, case studies, email campaigns, and social media posts. You should have a knack for simplifying complex technical concepts into content that resonates with diverse audiences.
Technical Know-How
In-depth knowledge of digital marketing tools and platforms, including Google Analytics, HubSpot, Marketo, or other marketing automation software. You should also be familiar with SEO/SEM practices, keyword research, and social media advertising strategies.
Strategic Mindset and Execution
Strong analytical and strategic thinking capabilities with the ability to plan long-term marketing strategies and execute short-term campaigns effectively. You should also be comfortable leveraging data insights to inform decision-making and campaign adjustments.
Collaboration and Communication
Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams, including leadership, technical staff, and external partners. Clear and persuasive written and verbal communication is critical for articulating ideas and strategies to a wide range of stakeholders.
Adaptability and Curiosity
Thrive in a fast-paced, innovative environment where priorities can shift. You should demonstrate a genuine curiosity for learning about AI technologies and the ability to quickly adapt your marketing strategies to stay ahead of industry trends.
Customer-Centric Approach
A deep understanding of customer needs and the ability to craft marketing initiatives that deliver value to Ignite AI Partners’ target audience, ensuring alignment with business objectives.
Creativity and Innovation
A creative thinker who is not afraid to experiment with new ideas, platforms, and strategies to engage audiences and stand out in the competitive AI consulting market.
Professional certifications in digital marketing are highly valued, demonstrating a commitment to staying updated with industry best practices and tools. For example: Google Ads or Google Analytics certifications, HubSpot Content Marketing or Inbound Marketing certification, CIM Diploma in Professional Digital Marketing, Social media platform-specific certifications (e.g., Facebook Blueprint, LinkedIn Marketing Labs).
Why Join Us?
Recognition and Rewards
Enjoy a competitive salary and benefits package that acknowledges your skills, dedication, and impact.
Salary: circa £60,000.
Innovative Projects
Work at the forefront of AI, automation, and advanced analytics, tackling exciting challenges and delivering impactful solutions across multiple industries.
Career Growth
Develop your expertise with access to training, mentorship, and opportunities for progression in a dynamic and supportive environment.
Collaborative Culture
Join a team of ambitious, like-minded individuals who thrive on innovation and teamwork, collaborating across AI, data science, and strategy.
Inclusive Environment
Be part of a culture that values diversity and ensures every team member is empowered to contribute and achieve their potential.
Exciting Challenges
Tackle unique, transformative projects that push boundaries, from greenfield architectures to cutting-edge AI solutions.
Visionary Leadership
Work alongside experienced leaders who value your ideas and ensure your contributions drive client success and company growth.
Work-Life Balance
Achieve professional excellence while maintaining flexibility and balance, ensuring your well-being is supported.