VP, Marketing, The Enterprise AI Platform
4 weeks ago
JOB Title : VP, Marketing, The Enterprise AI Platform
Years of experiance : 14+ years
Job location :USA/New Jersey
Domain : The Enterprise AI Platform
ABOUT INTELLECT DESIGN ARENA LTD.
Intellect Design Arena Limited is a global leader in Financial Technology for Banking, Insurance and other Financial Services. With a rich suite of products across the organization, backed with over 30 years of deep domain expertise, we are an authority on vertical and integrated products that enable institutions to meet their ambition to be the principal service provider to their customers. Our commitment is to take banking into the future, anticipating and solving needs of tomorrow’s businesses.
OUR ACHIEVEMENTS:
We are the world's No.1 Fintech company recognized by the global survey of IBS. We provide full spectrum, fully integrated products that run in over 250 financial institutions, across 90+ countries. With over 4500 solution architects, domain and technology specialists, backed with over 30 years of deep domain expertise, Intellect is the brand on which progressive financial institutions rely on for transformation initiatives.
Our aggressively customer-centric design philosophy has enabled the engineering of agile & holistic digital solutions, with full lifecycle enablement and industry-leading performance assurances.
Explore more about us at:
About Purple Fabric: The Enterprise AI Platform:
Designed to Securely Build, Deploy, and Manage AI Agents at Scale Purple Fabric empowers business users to swiftly create and implement GenAI-powered expert agents through a low-code, self-service approach. This significantly reduces costs and time investment, fostering widespread AI adoption across the enterprise.The platform integrates diverse knowledge banks and deploys AI expert agents while ensuring robust AI governance. This unleashes Enterprise Connected Intelligence, ushering in a new era of intelligence-enabled decision-making and revolutionizing interactions with clients, partners, and employees across the enterprise.
Position Overview:
The Marketing Head for the Enterprise AI Platform business is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role encompasses a wide range of marketing activities including digital marketing, events and conferences, content creation, and partnership development. The individual will lead a marketing team and collaborate closely with sales, product, and customer success teams to achieve business objectives.
Key Responsibilities:
1. Strategic Marketing Planning and Execution - Develop and implement a strategic marketing plan aligned with the company’s goals and objectives, Identify target markets, customer personas, and competitive positioning to guide marketing efforts, Set measurable marketing goals and KPIs to track performance and optimize strategies.
2. Lead Generation- Design and execute lead generation campaigns across various channels including email marketing, social media, SEO/SEM, and paid advertising. Utilize marketing automation tools and CRM systems to nurture leads through the sales funnel. Collaborate with the sales team to ensure alignment and effective lead handoff processes.
3.Digital Marketing - Oversee the company’s online presence including the website, social media channels, and online advertising. Create and oversee the production of high-quality content including blog posts, whitepapers, case studies, videos, and webinars. Develop a content calendar and ensure consistent, relevant, and engaging content across all channels. Leverage content to educate and engage prospects, driving them through the customer journey.
4. Events and Conferences: Plan, organize, and execute industry events, webinars, and conferences to promote the software platform. Identify speaking opportunities and secure participation in relevant industry events to enhance brand visibility. Manage event budgets, logistics, and post-event follow-up to maximize ROI.
5.Partnerships and Alliances - Identify and develop strategic partnerships and alliances to enhance marketing reach and drive co-branded initiatives. Collaborate with partners to develop joint marketing campaigns and events.
6. Ensure consistent brand messaging and visual identity across all marketing materials and channels. Conduct market research to gather customer insights and inform brand strategy. - Monitor brand perception and make adjustments to enhance brand equity.
7. Track, analyze, and report on the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and improve performance. Prepare regular reports for senior management on marketing activities, results, and ROI.
Qualifications:
-Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 15 years of experience in marketing, with at least 5 years in a marketing leadership role in the Fintech industry. Enterprise Platform business will be preferred.
- Deep understanding of digital marketing channels and techniques
- Exceptional communication and interpersonal skills.
- Strong understanding of the software industry and market dynamics.
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