Digital Marketing Executive

4 weeks ago


Leeds, United Kingdom Estio Training Limited Full time €12,000

Level 3 Multi-Channel Marketer
Yorkshire Food Guide Limited
Weekly Hours Worked: 35 hours per week, Monday to Friday, 8.Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region – yorkshirefoodguide.YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Estio Training have an exciting new opportunity for a Digital Marketing Executive with Yorkshire Food Guide a Digital Marketing Company based in Leeds, West Yorkshire.
Distributing news and sales enquires received to the company’s central mailbox to the relevant YFG team member.
Replying to customer queries via the website’s live chat and/or via email.
Website & email data cleansing
Keeping up to date with new openings/news.
Researching (and dependant on experience writing) content for guides/news pieces.
Manage chef demo bookings for YFG promoted food festivals.
Adding press releases and news stories to the website.
Keeping website content up to date – events pages, guides, restaurant profiles etc.
Adding events pages and restaurant profile pages to the website.
Uploading and keeping up to date voucher products on Facebook, Instagram and TikTok shop.
5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)
Completed courses in journalism, social media, digital marketing, accounting and or business management.
Administrative Assistance and Office Administration skills.
Proficient in Microsoft Office Suite.
Experience with email marketing software e.g. Ability to write long form content e.g. may have written articles/reviews for other publications/have your own blog.
Use of Wordpress.
Use of CRM.
Use of Facebook, Instagram and/or TikTok Shop.
Personal qualities:
The role offers long term security and the opportunity to progress into a permanent position.
Training to be provided:
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:
Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.
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