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PR & Content Executive (Communications & Marketing)
4 months ago
COSTAR GROUP - SENIOR PR AND CONTENT EXECUTIVE, ONTHEMARKET - LONDON
CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
In December 2023 CoStar Group purchased OnTheMarket with the intention of developing this established brand into the UK's number 1 Residential Property portal. Supported by the deep expertise of the CoStar Group and our Homes and Apartments teams, we will develop a world class user experience through offering the very best written content, imagery, design and functionality. As a Senior PR & Content Executive, you’ll be a part of a dynamic, motivated team that strives to produce industry-leading PR and content campaigns aimed at OnTheMarket’s consumer and B2B audiences. You’ll be equally comfortable liaising with internal stakeholders and journalists when drafting press materials, or responding to inbound media enquiries. Comfortable working across a number of projects at one time, you’ll be responsible for managing a busy commentary calendar, as well as project managing OnTheMarket research reports. Through expert research, analysis and reporting, your blog writing will help inform home buyers as they are making one of life’s biggest decisions, where to call ‘home’. This content will help families, individuals, estate agents, owners, investors, lenders, and others discover communities and make decisions in confidence.
Developing PR Strategies: Formulate comprehensive public relations strategies aligned with the company's objectives and target audience. Identify opportunities to enhance brand visibility and reputation through media relations, thought leadership, and industry events.
• Content Creation and Management: Lead the creation and curation of engaging content across multiple platforms, including website, blog, press releases and research reports. Ensure content is relevant, timely, and aligns with brand messaging and SEO objectives.
• Media Relations: Pitch stories, press releases, and company updates to secure media coverage and positive exposure for OnTheMarket.
• Press Release Management: Draft, edit, and distribute press releases to announce company news, product launches, partnerships, and other significant developments. Monitor press coverage and manage media inquiries effectively.
• Thought Leadership: Position OnTheMarket as an industry leader by identifying opportunities for executive thought leadership, speaking engagements, and participation in relevant industry forums and conferences.
• Performance Analysis: Monitor and analyze the performance of PR and content initiatives using relevant metrics and analytics tools. Provide regular reports and insights to senior management to evaluate the effectiveness of strategies and identify areas for improvement.
• Work closely with cross-functional teams, including marketing, sales, research, and customer support, to ensure alignment of PR and content initiatives with overall business goals and priorities.
• Commentary on third party indices for senior stakeholders such as the Halifax HPI and RICS Residential Market Report.
• Liaise with research team and brief on data requirement for media data stories.
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. Master's degree is a plus.
• Proven experience in public relations, corporate communications, or content marketing, preferably within the technology, real estate, or related industries.
• Exceptional written and verbal communication skills, with a keen eye for detail and storytelling ability.
• Strong media relations skills and a demonstrated track record of securing media coverage in relevant publications.
• Strategic mindset with the ability to develop and execute PR and content strategies that drive brand awareness and engagement.
• Analytical skills with the ability to interpret data and metrics to measure the impact and effectiveness of PR and content initiatives.
• Creativity, adaptability, and a passion for staying updated on industry trends and best practices in PR and content marketing.
As well as having an outstanding working environment based in iconic buildings the Shard and Blue Fin or one of our key UK-wide hubs. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay, birthday lunches and much more
At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds - men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. However, we particularly encourage applications from women, disabled and Black, Asian and Minority Ethnic (BAME) candidates, as these groups are underrepresented throughout the commercial real estate industry.
