Junior Strategist

3 weeks ago

London, United Kingdom Havas Health & You Full time
Job Description

Havas Consumer Health is the first-of-its-kind lifestyle health and wellness brand agency specializing in accessible OTC and wellness brands. The agency blends a deep understanding of health & wellness marketing with a creative consumer-focused approach to redefine perceptions around health and inspire meaningful change.

Our mission is simple: to empower individuals to take control of their well-being through informed decisions. We connect brands and consumers authentically, driving resonance and fostering genuine relationships.

As an omni-channel agency, we leverage expertise across various disciplines to create impactful campaigns. From behavioural economics to influencer marketing, we're shaping a culture of self-care and empowerment. Join us in our mission, where better knowledge leads to better health.

As a Junior Planner, you will apply your strong strategic knowledge and inquisitive nature to shape, inform and support your project’s strategy. You will cultivate good relationships with your clients and colleagues. You will work collaboratively with all disciplines in your team in order to feed into the briefing process of projects, playing an integral role in your agency and working with your team to develop and implement the overarching strategy, which acts as the foundation for your team’s campaign. Your knowledge and experience will be used to support the Senior Planner.

The role is full-time, permanent and hybrid with around 2 days per week in our London office at King's Cross.

Role responsibilities:

  • You will proactively ensure a thorough understanding of the brand, product and overarching strategy for the project you are assigned to – ensure your research is appropriate to the campaign’s direction
  • You will take responsibility for the shaping and delivery of the research and insights for your projects
  • You will proactively liaise with the relevant Account Manager to identify how research findings will be used to inform the campaign's KPIs
  • You will develop strong collaborative relationships with Account Handlers and Creatives on your team, in order to push the brief to its potential
  • You will perform competitor analysis reviewing activity, behaviour and data to identify strengths and weaknesses and make informed recommendations based on your findings that support the strategy
  • You will be able to effectively interpret insights to shape the strategy for a project, presenting your ideas to the Senior Planner with a clear rationale
  • You will grow and utilise the strategic toolkit and have a strong knowledge of various research tools in order to support any research you conduct
  • You will proactively ensure that the strategy is considered and adhered to throughout all stages of the project’s life cycle
  • You will be adaptable to working across digital projects, extensive research projects, brand development and workshops depending on the project

You will bring:

  • 6 months to 2 years of experience as a Planner/ Strategist in an advertising agency
  • Experience with consumer health or FMCG brands
  • Confident communication skills
  • Strong attention to detail
  • Analytical thinking
  • Highly proficient in Excel, Word, PPT, Outlook

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