Marketing Executive

7 days ago

Hounslow Greater London, United Kingdom Brentford Football Club Full time

Brentford Football Club in searching for a talented Marketing Executive for their office in West London.

Brentford FC is a bit different to other Premier League football clubs. They put their fans first, they are a true community club and while they are financially sustainable, they are not afraid to take calculated risks. They take huge pride in their environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Reporting to the Head of Marketing, this role will support the delivery of personalised communications to the club's fans, the growth of email revenues and the creation of a rewards program. The successful candidate will be forward thinking, commercially savvy and always innovating.

The Role:

  • Develop and optimise welcome journeys to engage new fans, deliver relevant content, and convert them into long-term supporters.
  • Ensure segmented, personalised communications to existing fans, driving engagement and aligning messaging with business objectives.
  • Build automations for campaigns (e.g., 'every seat counts,' surveys) to ensure efficient delivery.
  • Lead on data capture, ensuring quality and completeness to meet business KPIs.
  • Play a key role in procuring technology platforms to support the club's strategic goals.
  • Collaborate with digital marketing to extend personalisation across platforms, ensuring consistency with CRM communications.
  • Leverage personalisation and loyalty to drive engagement and conversions by delivering relevant content tailored to audience segments.
  • Contribute to the department's input to an improved loyalty program. Use gamification and rewards to drive repeat purchases and fan happiness. Identify opportunities and use loyalty to drive desired behaviours.
  • Work with ticketing to optimise communications, maximising ticket and membership sales.
  • Help build engagement across diverse fan demographics, including increased representation of female and junior fans.
  • Support marketing campaigns with a flexible, agile approach, ensuring adequate departmental and business-wide collaboration.

Marketing Executive Person Specification:

  • Suitably qualified and not necessarily from a sports background.
  • The ability to use Content Management Systems and Google Analytics.
  • A background in using ESP and CRM platforms to grow database engagement.
  • Exceptional interpersonal and communication skills both written and verbal.
  • Good organisational and planning skills.
  • A background in co-ordinating and getting the best out of suppliers.
  • Able to demonstrate initiative in taking ownership of tasks and projects.
  • Team player with the ability to adapt & respond quickly to environment changes.
  • Planning, systematic and analytical view with respect to delivery of business opportunities

Marketing Executive Benefits:

  • Private Medical Insurance
  • Life Assurance
  • Medicash Cover
  • Royal London Pension Scheme - 5% Employee And Employer Contribution
  • Starting Holiday Entitlement 22 Days, Up To 25 Days After Three Years' Service
  • 25% Off In Our Club Shop
  • 50% Off In Umbro
  • Cycle To Work Scheme
  • Complimentary Match Day Tickets
  • Electric Car Scheme

Inclusion Statement:

Brentford FC is an organisation who values and is passionate about diversity and inclusivity. Whilst their recruitment outcomes are always based on merit and suitability, they welcome and encourage applications from qualified candidates, including those from underrepresented groups - such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

To ensure a fair and inclusive recruitment process, we are working with as our trusted recruitment partner for this vacancy. Therefore, all applications for this position will be handled and managed exclusively by them.

Application Process and Closing Dates:

The closing date for applications is Monday 7th October at midday and the deadline for submission of the work-related questions is Wednesday 9th October at 5pm.

To apply for this role, you will need to first register your interest by submitting your CV. Your CV will only be used for information purposes and will not be relevant in the application process. You will then be emailed a response containing a link needed to answer some work-related questions. Our goal is to assess your approach to a problem and better understand what knowledge and skills you have. Your answers will be anonymised, randomised and reviewed by a diverse panel.

We also think giving feedback is incredibly valuable for candidates, so at the end of the process, you'll see how well you performed during the application process.

If you have any accessibility requirements or would like to understand our process further, please contact level=.

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