Marketing Executive
4 weeks ago
Our client is a large-scale organisation within the Leisure, Travel & Tourism industry. They thrive on innovation and are recognised for their commitment to delivering exceptional experiences to their customers.
Key responsibilities of the CRM Marketing Lead:
Develop and implement effective CRM strategies to drive customer engagement and retention..
Monitor and analyse CRM data to improve marketing effectiveness.
Monitor and analyse channel metrics, Google Analytics, and SEO insights to improve performance and onward journeys.
Ensure compliance with data protection and privacy regulations.
Manage CRM budget and report on ROI.
Stay updated with the latest CRM trends and technologies.
The ideal CRM Marketing Lead should have:
Experience managing and optimising multichannel digital campaigns.
Strong skills in utilising marketing automation tools and CRM platforms, with a particular emphasis on Salesforce Marketing Cloud and Campaign Monitor.
Strong analytical skills and data-driven thinking.
A friendly and supportive company culture.
Opportunity to work in the exciting Leisure, Travel & Tourism industry.
A chance to lead and make a significant impact in the company's CRM efforts.
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