Email Marketing Executive
2 weeks ago
Leeds (OFFICE BASED)
Job Description Focus 5 Recruitment are working with a cosmetic company who is seeking a talented and driven Email Marketing Executive to join their dynamic marketing team. The ideal candidate will have 2-4 years of experience in email marketing, with a strong background in utilizing HubSpot and crafting engaging email campaigns. Responsibilities- Email Campaign Management: Develop, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention.
- HubSpot Expertise: Utilize HubSpot platform to create, schedule, and analyze email campaigns, workflows, and automation processes.
- Content Creation: Collaborate with the content team to create compelling and relevant content for email campaigns, including copy, graphics, and multimedia elements.
- Segmentation and Targeting: Implement effective audience segmentation strategies to personalize email content and improve campaign performance.
- Analytics and Reporting: Monitor key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze campaign performance and provide actionable insights for optimization.
- A/B Testing:Conduct A/B tests on email elements (subject lines, CTAs, content, etc.) to optimize performance and deliver continuous improvements.
- Compliance and Best Practices: Ensure email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM) and adhere to industry best practices.
- Collaboration: Work closely with cross-functional teams including design, content, and product to align email marketing efforts with overall marketing objectives.
- 2-4 years of experience in email marketing, preferably in a B2C environment.
- Proficiency in using HubSpot or similar email marketing platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written communication and copywriting skills.
- Creative thinker with a keen eye for detail.
- Ability to manage multiple projects in a fast-paced environment.
- Self-motivated with a passion for staying updated on industry trends and best practices.
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Leeds, United Kingdom Focus 5 Recruitment Full timeLeeds (OFFICE BASED) Focus 5 Recruitment are working with a cosmetic company who is seeking a talented and driven Email Marketing Executive to join their dynamic marketing team. The ideal candidate will have 2-4 years of experience in email marketing, with a strong background in utilizing HubSpot and crafting engaging email campaigns. Email Campaign...
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