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Content management

4 months ago

Liverpool, United Kingdom PayPoint Group Full time

Love2shop ( ) is a business bringing vitality to the world of reward and recognition, helping people to celebrate the moments that matter most – at home, in work, at play, or anywhere at all, really.
We do that by helping people to offer the gift of choice. With an incredible range of gift cards and vouchers, Love2shop lets lucky recipients open the door to hundreds of top high street brands and retailers – and go spending They can do that in-store or online.
Sometimes we work in the consumer market, and sometimes we are all about business-to-business and insight data tells us that over 60% of the UK population recognises the Love2shop brand.
This means that we join other incredible brands acknowledged as UK companies which create warm, welcoming cultures where employees are looked after and given good opportunities to thrive and succeed.
But we’re also forward-thinking and progressive having recently been acquired by UK-based company, PayPoint, so there are many exciting developments to look forward to.
Because we’ve got our recruitment radar tuned in for a new team member – someone to help us build our future vision for Love2shop.
As a disability-confident committed company, we have a passion for championing equality. We welcome all colleagues into a work environment where success is attainable for everyone, regardless of disability, age, race, religion, gender identity, or sexual orientation. We are on the lookout for a Head of content to develop and implement the annual content strategy, in order to hit our business commercial goals.
The successful candidate will align the marketing strategy and brand guidelines, producing creative content to aid implementation of integrated marketing plans that builds perception, awareness, and engagement with the Love2shop B2B and B2C brands. In alignment with the business goals and overall marketing strategy for the Love2shop brands (Park Christmas Savings, Love2shop), define and deliver the content strategy and plan. With a team, take the lead on PR and social media channels strategy and plans for both B2B and B2C brands. Drive the integration of planning with the wider marketing team and other departments (e.g. Retail partnerships, Business Sales, Customer Operations) to ensure a consistent message to the customer and efficient use of assets.
Create and maintain a planning calendar of first class creative content to be used across all communication channels (e.g. website, App, CRM activity, advertising, social channels, PR) that will improve perception, build awareness and increase customer engagement with the Love2shop brands.
Ensure the content is grammatically correct, highly creative, compliant, on brand and delivered within agreed deadlines.
Lead cross-functional collaboration with digital marketing to seamlessly integrate content creation with SEO best practices and strategic link building initiatives
Develop data-driven content strategies that attract media attention, build backlinks, and amplify brand messaging across digital channels
Be a brand tone of voice guardian: establish tone of voice for all brands and ensure consistency through all channels. Working with Legal and Compliance, ensure content and communications are compliant with FCA (where applicable) and provide a clear representation of the customer offer/terms and conditions.
Manage a budget for content, reporting any variances.
Coach and develop your direct report(s) to support you in the achievement of the strategy through clear performance objectives and KPIs.

You have demonstrable experience of producing and implementing a content strategy and plan with measured results for e-commerce and lead generation
You have strong creative copywriting skills with the added ability to adapt tone of voice
You have good knowledge of PR, ATL media channels, social media and influencer networks
You have an understanding of digital PR and the benefits within ecommerce
You have experience in creation of content to enhance the brands reputation and the ability to handle reactive issues which may impact reputational risk
You have knowledge with social and media monitoring tools
You are educated to degree level with a marketing, communications, journalism, English, Public Relations or other related field
Description Description We are on the lookout for a Head of content to develop and implement the annual content strategy, in order to hit our business commercial goals.
Key Responsibilities The successful candidate will align the marketing strategy and brand guidelines, producing creative content to aid implementation of integrated marketing plans that builds perception, awareness, and engagement with the Love2shop B2B and B2C brands.