Paid Social Media Manager

About the job This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners. Role Description We're looking for a Paid Social Media Manager - Contractor to join the Palo Alto Networks paid media team. This individual contributor role will be responsible for developing and executing paid social media strategies that build brand awareness, generate high-quality leads, and support pipeline growth across key markets. You'll partner closely with global paid media leads by GTM and region to execute campaigns on LinkedIn and Facebook, including all campaign set-up and performance optimization. This is a hands-on role for a paid social SME. The ideal candidate is a strategic thinker with a deep understanding of paid social strategy and execution in the B2B tech space. This role is a 12 months contract assignment at Palo Alto Networks. Location: London- Remote The ideal candidate will have valid work authorization to work within the UK. This position is not eligible for any visa sponsorship. Your Impact Develop and execute paid social strategies to drive awareness and demand generation across key markets globally Build, launch, and optimize campaigns on LinkedIn and Facebook, including setting up UTMs, trafficking ads, aligning audience sizes to budgets, monitoring audience penetration and ad frequencies, refining audiences, and pacing budgets throughout the quarter Manage and allocate regional paid social budgets effectively to achieve performance goals aligned with business impact and pace in full Collaborate with global and regional teams on content strategy, creative direction, and audience targeting, ensuring alignment with brand guidelines and persona messaging Track, analyze, and report campaign performance, providing strategic insights and recommendations to stakeholders Partner with regional GTM and field marketing teams to support brand awareness, lead-generation and pipeline goals, connecting the campaigns throughout the buyer's journey Stay ahead of paid social trends, best practices, and platform innovations, applying them to campaigns to to run pilots/tests and drive continuous improvement Your Experience 5+ years of professional experience in digital or paid social media marketing, ideally in B2B technology or cybersecurity marketing Proven success managing LinkedIn and Facebook campaigns on-platform across the buyer's journey Deep knowledge of paid social ad units, objectives, targeting capabilities, measurement, and best practices Strong analytical and reporting skills with the ability to forecast expected results, interpret performance data, and translate insights into optimizations to achieve program goals and improve performance Highly organized, detail-oriented, and comfortable working in a fast-paced, results-driven environment Exceptional communication and collaboration skills, with experience working in global and regional teams (experience executing campaigns in EMEA, LATAM, and JAPAC a big plus) A data-driven mindset, an eye for creative performance, and the ability to manage multiple stakeholders across regions and time zones Previous ad agency experience is a plus Education Bachelor's degree or commensurate work experience. Information about Palo Alto Networks At Palo Alto Networks, everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish — but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.