Senior Analyst

3 weeks ago

United Kingdom Nationwide Full time

As we evolve our 1-1 member marketing communications, we have increasing demands for high quality and timely campaign performance and analysis to help understand what has worked, what didn’t work and what we would recommend moving forward. We have an exciting Senior Analyst role in our Marketing Analytics, Effectiveness & Brand Performance Team to focus on Campaign Performance & Analysis: using existing reporting tools to understand the latest campaign metrics and performing deeper dive analysis to answer campaign specific questions.
Reporting into the Analysis Manager, you’ll be working in a busy, fast-paced team enabling colleagues to focus on delivering a varied marketing plan and evolve our approach to planning and in particular our measuring and performance capabilities. Marketing Analytics, Effectiveness & Brand Performance work alongside the Member Marketing Communications and Database Marketing Teams and our purpose is to support the ongoing engagement with our 16 million members, driving short term action and longer-term brand awareness and consideration. This is an exciting role which will enable you to be a driver in campaign performance and personalised communications.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. You can also find out more about our approach to hybrid working here .
You’ll be working closely with the Planning and Partnring Team to provide analysis on the performance of our 1-1 member campaigns. The campaigns are across different channels, mainly email, mail and digital and using different data sources to target different member groups. You will be using some performance metrics created from our stand in-house reporting tool – Marketing, Effectiveness & performance (MEP) and also advising and in some cases carrying out more in-depth campaign performance around channel, targeting groups and creative performance.
You will be responsible for leading Campaign Performance reviews within our product teams so that we can ensure all learnings from our campaign are reviewed and any recommendations are incorporated into future campaigns. This will help us improve our results through targeting the right members with the right product and with the right creative message.
Previous experience in Campaign Performance with knowledge of AB testing, control groups, significance testing and typical inclusion and exclusion criteria applied within marketing campaigns.
Excellent knowledge of Excel, in particular pivot tables, to read results from existing reports and also produce new reports as and when required.
Proven experience of SAS to interrogate different data sources and summarise campaign results as well as providing additional ad-hoc analysis to understand different member journeys.
Excellent planning and time management skills. Excellent communication skills and building effective relationships across all levels and different disciplines in the business.
It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
~ Life assurance worth 8x your salary
~ A great selection of additional benefits through our salary sacrifice scheme
~ Access to an annual performance related bonus
~ Access to training to help you develop and progress your career
~25 days holiday, pro rata

Nationwide is the world’s largest building society. As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us.

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