Brand Trading Manager

1 month ago

Manchester, United Kingdom TAGGED RESOURCES Full time

Location: Manchester

Type: Permanent

Industry: Cosmetics

Job Ref: TGN4891

Due to the rapid expansion and ongoing brand developments, an exciting opportunity has emerged for a seasoned Brand Trading Manager within a leading beauty company.

Role

  • Responsible for the implementation and monitoring of the day-to-day trading activity on the 3 branded sites.
  • This involves strategic ecommerce planning in a drive to boost sales, awareness, and customer satisfaction.
  • You will be responsible for monitoring site analytics, focusing on metrics such as conversion and AOV to optimise performance versus brand KPI\u2019s.
  • Exponential growth over the last 12 months means that sales forecasting and inventory management are a vital part of this role to ensure all potential revenue is captured and market share maintained.
  • Collaboration will be important, liaising with brand and performance marketing teams to ensure the ecommerce strategy is delivered effectively across all channels.

    Duties:

    • Work with wider team on the implementation, execution & planning of the brand 360 marketing and trade plan across all websites, including commercially planning all promotional activity
    • Overseeing management of D2C website \u2013 updating banners, creating new list pages, generating promotional codes, editing content, launching\/building NPD, updating navigation and customer journeys, etc.
    • Management of TikTok shop logistics and the synchronisation between our relevant trading platforms
    • Work with the Head of Commercial on the maintenance and tracking of all brands spend and ensure budgets are adhered to
    • Logging and tracking of all brand PO\u2019s and invoices in SAGE
    • Run weekly and monthly reporting on brand D2C performance, regularly monitoring daily performance
    • Conduct data analysis on sales performance\/campaign performance and make informed amendments to brand trading strategy
    • Monitor the web analytics to measure performance of website activity and make recommendations to change.
    • Work with the UX team to identify areas of improvement across the websites \u2013 A\/B testing, customer flows, heat mapping, etc.
    • Work closely with digital marketing to delivery effective content changes and promotions across all websites.
    • Work closely with the Supply Chain Manager to manage stock levels and maintain stock and dispatch forecasting
    • Conduct ad-hoc research on competitors in the different markets and the trading conditions and circulate this information to the wider team.
    • Line management of brand trading executive \u2013 French territory.
    • Ensuring ecommerce strategy is delivered effectively across all channels.

      Requirements:

      • You will have experience within FMCG and have worked for a brand with strong DTC presence.
      • You recognise the importance of having a strong knowledge of recent trends, active ingredients, and potential growth opportunities for the future.
      • Have an interest in beauty and trends

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