Piano Marketing Specialist

3 days ago

Milton Keynes, United Kingdom YAMAHA MUSIC EUROPE GMBH Full time

Yamaha Music Europe (UK) is on the look out for a passionate and innovative Product Specialist to join our UK Marketing team


This role requires a degree of flexibility, which includes travelling around the UK and occasionally visiting our Yamaha Music offices across Europe. You will be part of a motivated marketing team, where you will be required to attend the Milton Keynes office, three days a week and work two days from home under the hybrid model.


Key Responsibilities:

· Working with the Business development managers to report on the Dealer Activity and Return on investment.

· Working with our Dealer network to ensure marketing activity and potential sales are maximized, including regular Marketing meetings.

· Work closely with key stakeholders including Marketing Director, Sales Teams, and the internal teams with all actions and progress, gaining feedback insights.

· Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, brand presence.

· Implement product launches into the Dealer Sales Channel, ensuring Sales & Marketing activity is aligned. This includes supporting Dealer Marketing actions, Web Content, Video, Displays, Demo's etc.

· Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.

· Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.

· Identify or review any new opportunities in alignment with HQ.

· Support global international Artist requirements as requested by other areas and ensure promotional opportunity is optimized.

· Responsible for planning, controlling and reporting the marketing promotional budget for the UK.

· Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.

· Support our European colleagues through the sharing of best practice and proactive communication

· Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised Digital Reach.

· Plan physical event activity for selected products including shows, exhibitions, demo's, instore events etc. This includes content, style, layout, timing, targets and measurables.

· Implement brief events and attend where appropriate.

· Responsible for controlling Marketing spend, ensuring projects are managed efficiently and budgets adhered to.

· Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.

· Responsible for the control of all FOC, ensuring they are within budget and ROI is maximized and reported.

· Create an annual key dealer account marketing plan.


What We're looking for:

  • A confident creative thinker with a passion for music and knowledge on a range of pianos
  • Experience in developing campaigns and implementing the plan
  • The ability to demonstrate playing the Piano for our clients
  • Occasionally work weekends on events /Exhibitions
  • Excellent communication skills and the ability to work collaboratively in a fast-paced environment
  • A results-oriented mindset


Why Yamaha Music Europe GmbH (UK)

  • Be part of a globally recognized brand that has been at the forefront of music innovation for over 130 years.
  • Work in a vibrant and collaborative culture where your ideas are valued and encouraged.
  • Enjoy a competitive compensation package with attractive company benefits.


Qualifications desirable but not essential:

  • 1-3 years' of marketing experience
  • BS/BA in Marketing or a related field of study
  • Excellent writing and communication skills


If you’re excited about shaping the future of music marketing, we want to hear from you

Submit your CV and a cover letter describing why you would be the best person for this position.





Yamaha Music Europe is committed to fostering a culture that goes beyond equality, embracing diversity and equitable ways of working.

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