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Manager of Influencer Marketing

3 months ago

Nottingham, United Kingdom Taryn Hall recruitment Full time

This is a an awesome new role You will be responsible for building advocacy with key opinion leaders and online communities in the UK beauty space. Your experience and passion for influencer marketing will help grow our digital presence and help more beauty lovers discover Tweezerman. You will play a key role in shaping the PR and influencer strategy for the UK and own the end-to-end delivery of campaigns.


This is an exciting role, having full accountability and responsibility for managing a very high awareness brand, and working within the young and dynamic marketing team. A fantastic opportunity to scale your experience with a brand delivering strong growth.


About Us:

Zwilling Beauty Group/Werhahn

Tweezerman UK is a joint venture partner and subsidiary of the Zwilling Beauty Group which in turn is a subsidiary of the privately owned German conglomerate, The Werhahn Group which has a global turnover of 4.3 Billion Euro.


The Zwilling Beauty Group is a predominately branded Beauty Tools and Accessories business manufacturing and supplying products such as Tweezers, Eyelash Curlers, Skincare Tools, Manicure products, Pedicure products, Brow products, Nail Files, Cosmetic Brushes etc. Our products are manufactured in our own wholly owned factories in Asia and China.

Our core brands include TRUYU, Tweezerman as well as a number of Private Label and Exclusive Label brands, and are available in over 67 counties internationally via the group’s own subsidiaries or long term distribution partners.

Tweezerman UK Ltd

Tweezerman UK supplies to all major retailers in the UK and Ireland and thus the scope of this role is specific to the UK and Ireland.


Our UK turnover is over £8.4m and we have a team of 20 people with 12 office based in our office in Edwalton, Nottingham.

Group head office is in Dusseldorf, Germany and the Tweezerman brand head office is in New York, and The TRUYU Global Brand team is based in our Nottingham head office. There are production facilities in China and Asia.


Role Responsibilities:

PR

Manage and drive the relationship with our external PR agency, supporting the achievement of KPI’s to drive brand awareness and engagement.

Identify and collaborate with partners on both internal and external events and activations to drive brand awareness and exposure.

Out of the box, creative thinking of ways to raise brand awareness and to resonate and engage with key players within the beauty industry.

Ongoing tracking and reporting of all coverage, sharing successes, insights and recommendations.

Work with Marketing Controller to develop, implement and execute an ongoing PR strategy that is aligned with the overall brand, marketing and business strategy.


Influencer Marketing

Research, identify and develop strong relationships with key creators and influencers that are aligned with the Tweezerman brand.

Build and nurture a strong network of brand advocates and their agents.

Contract management: Draft SOWs and manage the delivery of talent agreements.

Co-creation of briefs that deliver inspiring content.

Work with Marketing Controller to develop, implement and execute an ongoing Influencer strategy that is aligned with the overall brand, marketing and business strategy.

Ideation & Planning

Develop a calendar of exciting influencer/PR activity and events that aligns to the wider brand objectives and brings our personality to life.

Collaborate with our colleagues in New York and the wider UK marketing team in the planning and delivery of all activities.

Keep abreast of emerging trends, technologies and KOLs.

Manage and track budgets and spend, ensuring all activity is costed out and signed off.


About you

You love Social Media and the world of Influencers.

You are a proactive, self-starter and enjoy the buzz of the beauty marketing.

You are comfortable negotiating agreements and managing budgets.

Comfortable with working with the wider marketing team and are happy to be hands on in all aspects of the role and business.

Ideally you will have at least 3 years+ in a similar position.

Excellent communication, teamwork and relationship building skills.

Familiar with influencer management platforms and tools.

Able to demonstrate a real passion, especially for all things ‘Beauty’ with obvious focus on Beauty Tools and Accessories.

Highly motivated, self-starter who is flexible and adaptable.

Must be able to drive and own a car, and live within driving distance to our office in Nottingham.