Senior Marketing Manager

The Opportunity

Cycle Pharmaceuticals is looking for an enthusiastic and talented team player to join its growing Marketing Department as a Senior Marketing Manager.

This is an exciting role for a Senior Marketing Manager to be responsible for the marketing of Cycle’s growing product portfolio and develop its corporate profile. The successful candidate will market products from commercial launch and beyond, focusing on the US market and be a driven leader who is passionate about Product Marketing and developing teams. In doing so, they will lead both the Brand Management and Marketing teams to deliver well-executed marketing campaigns, to time and budget, which align with our Product Strategy.

Job Interactions & Interface:

The Senior Marketing Manager will work cross functionally with US and UK colleagues to develop and execute our Product Strategy built on deep stakeholder insights.

The Cambridge team is relatively small but highly dynamic, and the work environment is representative of an expanding company, hence requiring an adaptive and pragmatic mindset. Coaching and mentoring to support continuous learning and professional development will be provided and tailored to individual needs.

Our Company

At Cycle, we believe that Every Single Patient Matters, this is at the heart of why we work, and we’d love for you to share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen.

We are a pioneering pharmaceutical company, reimagining how drugs and services can benefit patients with rare disease to make their lives easier and improve their quality of life. Cycle, as a company, works closely with patient groups and healthcare professionals to understand the unmet needs of patients and their carers. By collaborating with academic communities and using the latest cutting-edge pharmaceutical technologies, we translate innovations into medicinal products that patients and caregivers actually desire. We deliver the required medicine with the minimum impact on daily routines and, just as importantly, provide individualized support services to patients, families, carers and the healthcare professionals community.

Cycle has three core areas of pharmaceutical development and work across rare metabolic, immunological and neurological genetic conditions: improving drugs – optimizing an existing drug; repurposing drugs – creating a new indication for an existing drug; and generics – reinstating generic drugs, previously available in the market. These three areas of focus are underpinned by formulation technology – using new drug delivery technologies to improve the efficacy and effectiveness of drugs, allowing us to give patients greater freedom and choice.

Job Title: Senior Marketing Manager

Cycle Company: Cycle Pharmaceuticals Ltd

Position Summary: This is a full-time position within the Marketing department, working in our Cambridge office.

What you will be doing

Individual responsibilities:

• Responsible for all functions of the Marketing department, leading the creation and execution of high-quality, impactful marketing campaigns and promotional activities, prioritising US product marketing.

• Drive growth and brand recognition for Cycle’s products, as well as maximising engagement by utilising digital channels such as email marketing, SEO, PPC, content marketing and social media.

• Support the Brand Management team to develop positioning and messaging for all US products in alignment with the Product Strategy.

• Lead creativity within the Marketing department, identifying marketing campaigns which are in alignment with the Product Strategy and comply with all Regulatory, Legal and Quality requirements.

• Establish mechanisms to track and analyse the effectiveness of marketing activities, with a focus on optimisation and actions, providing regular reports to Product Management.

• Support the Event Manager in the planning, execution and analysis of US events, such as webinars, conferences and patient meetings.

• Establish operational processes and systems to support the Marketing team.

• Deliver specific initiatives which support:

o the commercialization of Cycle’s products outside of the US.

o the delivery of Cycle’s Free Goods Program.

•Maintain compliance with all Regulatory, Legal and Quality requirements.

Departmental responsibilities:

• Create, gain approval and manage the marketing budget in alignment with Product Strategy and Company goals, ensuring projects are on budget, delivered according to the agreed plan and any discrepancies, along with solutions, are escalated.

• Contribute to the discussions around the operational planning that implements the department strategy.

• Lead the representation of the department on cross functional project teams -input into discussions on budget and timelines, and ensure wider audience is aware of assigned actions.

• Perform line management responsibilities for direct reports within the team.

• Act as a role model for management attributes, demonstrating guidance and mentorship in focus, flexibility and creativity, and create an environment in which people are encouraged to contribute and inspire.

• Provide suitable training and development of all direct reports to ensure their continued professional development.

• Actively participate in team meetings and engage with internal and external stakeholders providing support and subject leadership as required.

• Share knowledge and provide guidance and training to internal and external stakeholders as needed so their knowledge remains relevant.

• Take the lead on implementing procedures and process improvement within the department, identifying cross over with other departments and working with them to identify and overcome problem areas, proposing and implementing robust solutions in order to improve efficiency and consistency.

What will enable you to thrive

• Marketing qualification and at least 5-7 years’ relevant marketing experience, including managerial.

• Experience of relevant scientific and/or technical industry experience for 2-3 years.

• Strong digital marketing experience, particularly in email marketing and SEO.

• Excellent written and oral communication.

• Consistently works in a proactive manner, whether working autonomously or as part of a team.

• Excellent project management skills with a high level of attention to detail, including when under pressure.

• Ability to create and maintain strong working relationships across the organisation and with external partners.

• Strong negotiation skills, and confidence in challenging co-workers or third parties, whilst ensuring relationships are maintained.

• Enthusiasm and personal initiative to solve problems, a self-starter with the ability to work unsupervised.

• Strong analytical and problem-solving skills, and the ability to think outside the box.

• Quality focused.

• Result-oriented and takes ownership and accountability to deliver objectives on time and to budget.

• High level of prioritisation and organisation to manage assigned work effectively.

What makes this role special

• Seek to have a profound impact on patients and their families.

• Work across a range of different disease states.

• Mentoring, coaching and training that will give you the opportunity for personal and professional development.

• Help shape the culture and future of an emerging pharmaceutical company with a grand vision.

• Work with a growing team of experienced professionals.

• Learn from a strong leadership team with a proven history of success.

What can we offer to you

In addition to being part of a great team and doing things that will make a real difference to patients’ lives, you will enjoy all the benefits that brings:

• Competitive salary based on experience

• A collaborative high performing work environment

• Performance based bonus

• Opportunity to join a fast growing and ambitious business

• Company pension scheme

• 100% employer paid membership for Private Health Insurance

• Life and Critical Illness Insurance

• Corporate Gym membership

• Regular team building events and an agile working environment

Applications

Cycle Pharmaceuticals embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.