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Search Marketing Manager

3 months ago

Ruddington, United Kingdom MHR Full time

As a family-owned business our people are central to our success, and following years of organic, consecutive growth, we’re looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.

Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why we’re committed to personalised learning paths for every employee to help you, and us, grow.

Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. We’re proud to design and develop some of the best business solutions like iTrent and People First to support our customers’ people-related challenges across every vertical.

Looking for the place where you can belong? Join MHR and help us shape the world of work.


The Search Marketing Manager will be responsible for the development, performance and reporting of MHR’s Search Strategy with the objective of optimising online visibility, driving quality traffic, increasing conversions and enhancing our search performance.

Search Strategy & Development

  • Lead the development and execution of search marketing strategies to increase organic and paid search rankings and visibility to increase MHR’s lead generation and brand awareness.
  • Create advertising campaigns and mobile-friendly ad-specific landing pages that resonate with key audiences that are optimised around conversions.
  • Ensure paid and organic search campaigns are working harmoniously with one another.
  • Use Salesforce data other platforms to help drive Search results that not just drive quality traffic and clicks, but result in quality conversations and opportunities created.

Agency, Stakeholder Management and Team Collaboration

  • Be on top of, and keep the team updated on the latest trends, algorithm changes, and emerging technologies in the search marketing landscape. Facilitate continuous learning through regular knowledge-sharing sessions.
  • Cross-Functional and external agency management and collaboration
  • Work with internal teams to drive search results and ensure a consistent message, journey and tracking across channels and throughout the customer journey and funnel.

Budget Management

  • Define and management of the search marketing budget, ensuring effective allocation of resources to different campaigns and channels for maximum impact.
  • Work with the finance team on planning budget and forecasting spend.

Planning, driving performance & ROI

  • Use analytical skills to plan, evaluate, optimise and report on PPC campaigns and enable data-driven decisions to be made around performance and spend optimisation.

Technology, Data, Reporting and Analytics

  • Be on top of the evolution of Search including AI platforms, intent platforms, recommendation and reporting tools.
  • Conduct ongoing competitive analysis to identify opportunities and trends within the search landscape.
  • Provide regular reports and insights to demonstrate the impact of search marketing initiatives on business goals.
  • Ensure data accuracy, integration, efficiency and development of all search related software and subsequent impact of search traffic and performance.

Measurements

  • Increased lead generation volume and efficiency: conversions, cost per conversion, conversion rate

Skills:

  • Interpersonal communication
  • Data analysis/ reporting
  • Commercially focused
  • Delivering value from spend
  • Building relationships
  • Advertising strategy
  • Attention to detail
  • Strong understand of PPC and SEO
  • Google and Bing Ads


Benefits to support you personally and professionally

Alongside the opportunity to work with an incredible team and express your individuality, we offer a range of personalised benefits including:

  • Access to over 60 internal training courses, professional qualifications, and cross-departmental mentoring and coaching programs
  • 24/7 access to a GP through SmartHealth for you and your family, confidential mental health support, and paid sick leave
  • Ability to purchase or sell additional holiday days beyond the standard 25 days and bank holidays
  • Monthly employee recognition program and departmental awards
  • Referral bonus scheme of up to £2,000
  • Employee-led social events such as running clubs, football teams, book clubs, and bake-offs
  • On-site subsidised restaurants offering a variety of fresh meals daily
  • Opt-in benefits schemes such as private medical insurance and dental coverage

We value the well-being, financial stability, and inclusivity of our employees, and strive to provide a supportive working environment.