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Marketing Executive

4 months ago

London, United Kingdom Bloch International Full time

Marketing Executive - US, UK & EU

Job Description


ROLE OVERVIEW:

BLOCH, the world’s leading provider of technical dance footwear and apparel, is looking to appoint an experienced and driven Marketing Executive working across US, UK and EU markets. Reporting into the Head of Marketing, the Marketing Executive will support in executing the marketing and communications strategy to help further establish the BLOCH brand and drive brand awareness and growth. The role sits within a small and fast paced in-house marketing team, working closely alongside the ecommerce, retail and graphics teams across US, UK, EU and Australia.


This is currently a hybrid role working 3 days per week from home, 1-2 days per week in Woking flexi-office (20 min commute from Clapham Junction) and 1 -2 days per month in Covent Garden, London WC2 flexi-office.


JOB RESPONSIBILITIES:


Marketing Strategy support:

· Supporting the execution of the marketing strategy and brand positioning across US, UK and EU markets.


Asset management:

· Supporting the production and development of all marketing assets for new product launches, collections and brand campaigns/ initiatives.

· Accountable for filing and distribution of all marketing assets aligning with calendar timings of deliverables for wholesale teams, retail partners and Bloch retail teams (both online and instore)


CRM:

· Supporting the production and development of all broadcast email marketing campaigns alongside Head of Marketing and Head of Ecomm. Aligning with the trading and marketing calendar timings.

· Briefing the graphics team, securing all approvals and feedback from senior team.

· Scheduling sends on the email platform

· Weekly reporting on performance.


VM:

· Supporting the production and development of all store VM and POS installations, working closely with the store and graphics team on deliverables and distribution.


Influencers:

· Support and development of the Bloch Young Artists programme.

· Working closely with Head of Marketing and the Social Media Executive to develop content and support new collections/ launches/ events.


Events:

· Supporting the production and development of marketing presence/ activations at selected events.

· Plus organisation of digital and printed assets, giveaways, interactive marketing initiatives and logistics for the events.


Partnerships:

· Support and development of brand partnerships/ collaborations.


Systems/ Processes:

· Daily monitoring and updates to key in-house systems including – trade calendar, graphic brief tracker, email platform etc.


IDEAL SKILLS AND EXPERIENCE:


· 1-2 years’ experience at a fashion/ lifestyle/ retail brand working on cross-channel marketing.


· Dance background, or strong knowledge, passion for dance.

· Experience using various systems and platforms eg: for graphics briefing and email marketing.


· Team player who takes initiative and can handle a fast-paced environment.


· Excellent project management & organisational skills with the ability to manage multiple projects simultaneously and adapt quickly to changing priorities/ deadlines.


· Skilled at working cross-functionally with various teams and managing the flow of work seamlessly between all.


· Good initiative, positive attitude, and excellent attention to detail.


ABOUT BLOCH

Listening to dancers since 1932


From humble beginnings in a Sydney workshop in 1932, Bloch was born. Jacob Bloch made his first ballet shoes in his candlelit workshop located above his store. He made one pair of shoes, for one customer at a time, to order. That core competency and artisanal flair, together with the philosophy of listening to dancers, has been the vital essence of the company’s mission for 90 years.


Today, Bloch is the world’s leading provider of technical dance footwear and apparel. We still make all our pointe shoes by hand and are constantly innovating and improving our products to better suit dancers across the world. Working one-on-one with professional dancers from companies across the world including the Royal Ballet, Paris Opera Ballet, American Ballet Theatre, Bolshoi Ballet and the Australian Ballet to name a few.


Our shoes are worn by the world's most elite dancers past and present including Isabella Boylston, Francesca Hayward, Lauren Lovette, Yasmine Naghdi, Jason Samuels Smith, Chloe and Maud Arnold, Myriam Ould-Braham, Calvin Royal III, Julian MacKay, Julie Kent, Sarah Lamb, David Hallberg, José Martinez and Maria Khoreva.

From first position to grand jete, Bloch is there to inspire, empower and support our global dance community.