Social Media and Paid Media Manager
1 week ago
Social Media and Paid Media Manager
Sheffield
Up to £50,000pa
Hybrid working 3 days per week in office
Benefits:
- Pension 9.5% non-contributory
- Private medical insurance – AXA
- Gym Flex
- 25 +3 days holiday
- Season ticket loan
- Dental Insurance – for a fixed monthly cost, Bupa dental insurance will give cash-back towards routine and restorative dental treatment (whether NHS or private)
- Nursery benefit
- Xmas savings scheme - savings scheme with additional month’s payment made by the Company, subject to tax and NI. Commences in January (annually)
- & many more…
Position Overview:
Elevation Recruitment are collaborating with a leading retail company in the heart of South Yorkshire. They an experienced social media and paid media manager to devise and execute paid-for digital campaigns. This role will collaborate closely with the marketing team and select agencies to plan media budgets and ensure KPIs are met. The ideal candidate will have a strong background in driving reach and engagement through strategic social media and paid digital media initiatives across a retail portfolio.
Responsibilities:
- Direct the social media and paid-for digital media strategy across the retail portfolio to drive reach and engagement.
- Lead in developing and implementing comprehensive social media strategies, including an organic content calendar and influencer program, that align with brand goals and channel objectives.
- Ensure the business is at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media, and high-impact formats.
- Collaborate with the creative team to develop and build integrated digital campaigns and engaging digital content.
- Drive idea generation for social campaigns and oversee delivery through internal teams.
- In conjunction with our logistics business, plan and deliver paid campaigns to drive lead generation and the development of our own lead pipeline.
- Manage key agency relationships and budgets relating to media buying and social media.
- Plan and train junior team members, ensuring best practices are maintained.
- Translate monthly and campaign-specific reporting into tangible actions to improve engagement and share these insights with marketing managers.
- Ensure data is at the heart of decision-making, leveraging insights to inform content strategy, set objectives, measure, and report success.
- Maintain the image library and ensure secure document storage.
- Adhere to procurement protocols and GDPR compliance.
- Ensure brand compliance, budgetary control, platform security, and password controls.
Qualifications:
- Proven experience in social media management and paid digital media campaigns, preferably within the retail sector.
- Experience using Instagram, Facebook, TikTok, and YouTube as well as planning and scheduling.
- Experience collaborating with creative teams and managing integrated digital campaigns.
- Ability to generate innovative ideas for social media campaigns and effectively lead internal teams to execute them.
- Proficiency in data analysis and translating insights into actionable strategies.
- Strong leadership skills with experience in training and developing junior team members.
- Excellent communication skills for managing agency relationships and reporting to marketing managers.
Additional Information:
- This role requires a proactive and strategic thinker who can stay ahead of digital trends and technologies.
- The candidate must be able to work collaboratively within a team while also taking initiative to lead projects independently.
- A passion for retail and an understanding of the retail customer journey are highly desirable.
Application Process:
To apply, please submit your most up to date CV with a mobile number.
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