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Head of NPD

2 months ago

London, United Kingdom D R Newitt Recruitment Full time

Are you looking for a rewarding and innovative new role in the drinks industry? Our client is seeking driven and dynamic Head of NPD to help drive the company towards continued success. Our client are looking to grow into new markets, expand into new liquids, and to expand further into new distribution channels.


The role includes the following responsibilities:

  • Product / market fit - Using own initiative and market research, combined with data and insights from distillers and retailer partners, to help our client achieve its sales objectives.
  • The Sales and Marketing teams will set the direction, and identify the target customer, but it will be the responsibility of the Head of NPD to design, cost, and propose products that meet that brief. The Head of NPD will be at the heart of establishing the best product market fit.
  • Product design - While Sales and Marketing will provide a brief / direction, the Head of NPD will be responsible for Product Design. Contents, look and feel, materials, style and ingredients will all be overseen by this role.
  • Product Manufacturing - The Head of NPD will also be indirectly responsible for making product ideas a reality. The Head of NPD will oversee the end to end journey from design to manufacturing, right through to handing the finished product over to the Supply Chain and Fulfillment Team.


The ideal candidate would have the following experience:

  • Experience within the F&B industry would be highly advantageous - alcohol would be a plus
  • Highly innovative - new product ideas come from you
  • Market trends - keen eye for where the market is at and where it’s heading
  • Great communicator - able to articulate ideas confidently both verbally and in writing
  • Analytical - able to own a spreadsheet and cost a product
  • Good negotiator - Knows how to save a £ and is confident doing it Knows how to maintain good interpersonal relationships in order to leverage the best costs.
  • Excellent attention to detail. We need someone who obsesses over the details
  • High passionate - full of enthusiasm for the mission and able to lead a team
  • Proven operator - knows how to handle a manufacturing environment and to drive the right results (even if that means some tough conversations)
  • Dynamic and adaptive - happy to handle change
  • Time / critical path management - Is essential for keeping multiple internal and external projects on time and within budget
  • Can lead and motivate a team - getting the best out of them and leads by example