Senior Insight Analyst

3 weeks ago

London, United Kingdom VML Full time

Senior Insight Analyst/ Lead Insight Analyst required to joining our rapidly expanding Customer Insight and Activation team (CIA)

The Opportunity:

As a Senior Insight Analyst / Lead Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportuniy to help shape the digital and business strategies of some of the world’s leading brands and retailers We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data studio, Power BI, Advanced Excel and PowerPoint for visualisation. Also you may be required to work with the wider GCP or Microsoft tool suite to leverage other type of data in your analysis

What you’ll be doing:

  • Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
  • Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
  • Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)
  • Creating detailed insight reports that cover key findings and recommendations.
  • Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
  • Working with our internal CX and Design teams to inform the creation of new websites and apps.
  • Answering client queries and running training sessions with them

What we want from you:

  • Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency)
  • Must have Advanced practical knowledge of various Analytics tools and techniques.
  • Numerically adept in using Excel (or similar) to analyse data.
  • Previous experience supporting junior team members.
  • Highly proficient in Microsoft Word and PowerPoint.
  • Extensive experience working with senior client stakeholders.
  • Effective time and project management as well as multitasking abilities.
  • A proven track record of delivering large insight projects for leading B2B and B2C organisations.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.


At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.


AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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