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Channel Marketing Executive, EMEA

2 months ago

Staines, United Kingdom Targus Full time

Targus is globally renowned as the market leading provider of products for the mobile professional. Targus continues to set the standards of excellence in protection, craftsmanship, and functionality of carrying cases and computer accessories. Targus has 45 offices globally and direct distribution in over 145 countries. Regardless of your needs, we at Targus are devoted to providing only the best product for our clientele.


Position Purpose:

Responsible for providing support to Channel Marketing Manager in creating and delivering channel marketing materials, Database maintenance and account specific communication and action plans both online and offline, across the B2C/B2B channel.


Help to drive sales and brand share across EMEA Tier 1 B2C and B2B partners by developing solutions and campaigns in conjunction with sales and marketing teams, aimed at positioning Targus as the category expert in Retail, and the Trusted advisor within the B2B Channel (Distributors and Resellers). Management and support of MDF and Marketing plan portal.


Position Context:

  1. Close collaboration with all marketing and sales managers in order to drive sales and brand share across EMEA region
  2. Act as the link between the EMEA marketing team, EMEA sales team and Targus key customers and partners
  3. Excel and Database experience
  4. Reports directly to the Head of Channel Marketing EMEA


Responsibilities & Accountabilities:

  1. Support the Channel Marketing Manager EMEA in the execution of marketing campaigns across B2C/B2B channels delivering against clear objectives, on time and on budget (MDF).
  2. Manage the MDF Database (currently Excel) and constantly review and work on structural improvements in conjunction with Finance team.
  3. Co-ordinate and manage strategic channel customer requests for marketing materials/coms and maintain file sharing platforms, using best practise examples wherever possible.
  4. Support CMM with material and ideas in relation to internal webinars and presentations, liaising with key stakeholders within the business.
  5. Monitoring key account websites for activity, review POE and reporting back to the CMM on a monthly basis.
  6. With the CMM, identifying gaps and promotional opportunities in key accounts and suggest relevant actions to be worked on.
  7. Working with CMM and local sales managers and assist them in getting visual assets and proofs from all key partner accounts in relation to their allocated MDF spend.
  8. Support in-market Event execution and co-ordinate EMEA Event Calendar with full visibility for all key stakeholders.
  9. Liaise with key stakeholders across all internal functions when necessary.


Education:

Degree educated in related field.


Experience (Industry, Role type, Management):

  • 2-3 years’ comparable experience required in a similar channel marketing role; IT, CES or FMCG industry.
  • Attention to detail, organisation and time management and the ability to work to tight deadlines while also working within an agreed budget.
  • Proven track record of executing effective Channel Marketing and best practice.
  • Ability to present project recommendations and influence the EMEA marketing & sales teams.
  • Planning/organization skills; ability to make decisions and solve problems; ability to seek out and optimize Targus information sources outside of the Marketing team when needed.
  • Proficiency in PPT and Excel is a must, knowledge of marketing principles desirable.
  • MDF budget and management experience is a plus.
  • Excellent communication skills and written English.


Core Competencies (Skills and Abilities):

  • A positive, can-do attitude, someone who uses their initiative.
  • Creative and imaginative, thinks outside the box.
  • Able to find practical solutions to problems.
  • Excel & database knowledge.
  • Strong administration, organisational and planning skills, able to prioritise.
  • Comfortable operating autonomously but collaboratively.


At Targus we are an equal opportunity workplace. We value diversity in our workplace and believe it is pivotal in our pursuit to enable leaders, dreamers, and doers to be everyday inspired. We encourage anyone with the talent to succeed in our available opportunities to apply.


We have an Agile Working Policy, which will allow you the possibility to choose working hours, respecting core hours.


Please note that if you do not hear from us within 3 weeks of applying for the role, please assume that you have been unsuccessful on this occasion and we wish you all the best