CRM & Email Marketing Manager
3 weeks ago
Clarendon Fine Art is the world’s largest and fastest-growing network of contemporary art galleries. With over 90 galleries across the UK, a thriving trade channel, an innovative online business, and a presence on 10 luxury cruise ships, we aim to make stunning artwork accessible to an ever-growing audience. We have ambitious growth plans both in the UK and internationally, and we are heavily investing in our digital capabilities to significantly expand our digital business over the next five year. Our mission, inspired by our founder's vision, is to democratise the art market and bring the world's most incredible art to discerning collectors and enthusiasts everywhere.
Job Overview
We are looking for a CRM and Email Marketing Manager to join our growing team. In this role, you will be responsible for developing, executing and managing our CRM strategy and email marketing campaigns. You will work closely with our Marketing, Digital, Gallery and Operations teams to ensure that our customer base is engaged and retained. You will develop and maintain relationships with existing customers, generate leads and build customer loyalty. You must have extensive knowledge and experience with CRM platforms, email marketing software and best practices.
Responsibilities
- Ensure the CRM strategy aligns with the company’s objectives and customer-centric approach. This will include working closely with our customer analyst to analyse customer data to build out a segmentation and lifecycle strategy.
- Create, schedule and execute all CRM emails, regular and solus newsletters, event management, marketing automations and existing processes to all CFA customers.
- Develop and manage customer retention programs including loyalty / VIP programmes.
- Manage the communication and email marketing calendar with key senior stakeholders.
- Provide regular reporting and presenting of email metrics and insights to the Marketing team and wider business.
- Deliver growing levels of engagement, conversions, and performance across email, push and other cross-channel communications.
Role Requirements:
- Previous experience in a CRM Manager / Email Marketing Manager role.
- Knowledge of A/B testing and optimising content to improve open, click-through and registration rates.
- Strong understanding on best email marketing practice.
- Experience with customer data and CRM platforms such as Ometria and/or Hubspot.
- Experience with Shopify, Trustpilot & Microsoft Dynamics.
- A background in retail or B2C environment.
- Hands-on, motivated and ability to work with multiple stakeholders.
Our Company Benefits Include:
- Hybrid working (3 days office, 2 days at home)
- 25 days holiday + bank holiday with the opportunity to earn extra upon length of service
- Artwork discount scheme of up to 50% on selected artwork
- Contributory pension scheme
- Free onsite parking at our Head Office
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