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Marketing Content Manager

1 month ago

Devon, United Kingdom ISL Talent Full time

Content Marketing Manager

Salary: up to £55k

Location: remote (with regular visits to London or Exeter)



Job Purpose


As Content Marketing Manager you will be responsible for developing and executing a comprehensive content strategy to support our revenue and growth objectives. You will create, distribute and optimize the performance of high-quality content across a variety of channels to support revenue and lead generation and increase brand awareness.


As Content Marketing Manager, you will be responsible for:


  • Content Strategy Development: Develop and execute a comprehensive content strategy that aligns with company revenue and growth objectives.
  • Content Creation: Produce high-quality content including blog posts, whitepapers, case studies, eBooks, emails, infographics, videos, webinars, and social media posts.
  • Lead Generation: Create content that supports lead generation efforts and nurtures prospects through the sales funnel.
  • Content Calendar Management: Plan, manage, and maintain a content calendar to ensure consistent and timely content delivery.
  • SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic
  • Performance Analysis: Monitor and analyze content performance metrics to assess the effectiveness of the content strategy and make data-driven improvements.
  • Content Distribution: Managing the distribution of content through various channels including company website, email campaigns, social media platforms, and third-party sites.



Experience and skills:


  • Creating and managing a successful high-quality B2B demand generation focused content “machine”
  • Creating high-quality content for different audiences, uses cases across multiple channels and formats including blogs, whitepapers, case studies, eBooks, emails, infographics, videos, webinars
  • SEO best practices and content optimization techniques
  • Content management systems and marketing automation tools
  • Analytics tools such as Google Analytics to measure content performance
  • Exceptional writing and editing skills with a high attention to detail
  • A results-driven, data-driven approach to how you manage and make decisions
  • Great project management skills - ability to manage multiple projects and deadlines in a fast-paced environment
  • Creative thinker with the ability to generate innovative ideas for content.



To be successful working with us you will be “Start-up ready”. You are naturally proactive, have a positive attitude to change; have a continuous improvement mindset, are flexible, always happy to go beyond your brief; enjoy working at pace and comfortable with ambiguity.

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