Group Head Of Marketing

3 weeks ago

London, United Kingdom HR-People First Consultancy | BCorp I HR Support Full time

Our client is an established UK business with a significant bricks & mortar estate and rapidly growing FMCG business, with both UK and International operations.


We are inviting applications from those candidates that are currently in a Group Head of Marketing / Marketing Director role within a reputable brand within the food/ drink/ hospitality/ brand led businesses who also has strong commercialisation understanding. The Group Head of Marketing & Commercialisation will report directly into the CEO.


Outline of the role:


Marketing:


· Responsible for the development of the overall marketing strategy/ execution for the bricks & mortar and FMCG business

· Must have strong leadership experience in managing multiple team members

· Must have a proven budget, cost analysis and data mining track record

· To drive product development and seasonal promotions and offers with

the team

· Oversee the implementation of marketing activities across a broad range

of digital and traditional marketing channels (SEO, SEM, social media,

Email, Mobile App, Affiliate and Influencer Marketing)

• Pitching and working with leading brands for collaborative projects and partnerships

• Manage and maintain the company owned media including websites,

mobile apps, and email, social media etc.

• Management of Creative Agency accounts

• Driving growth in corporate and private events within the business

• Responsible for overseeing the growth of the social media accounts


Commercial:


· Developing commercial strategies around both the bricks & mortar and FMCG business with a focus on successful execution

· Market research to identify expansion & business opportunities, with a focus on expanding the FMCG business internationally

· Evaluating the performance of the business through data analysis, and performance management through KPI’s

· Working closely with the Head of Operations & Logistics with the new product development process for both the high street and FMCG categories

· Maintain and develop strategic partnerships for the benefit of both the Bricks & Mortar business and FMCG business

· Compliance & risk management of the business, alongside contract reviews across the business


Experience/Skills Required

• At least 5+ consecutive years of experience in a Group Marketing Management and Commercialisation experience

• An in-depth knowledge of the technologies and processes involved in running social media channels

• Track record of driving commercial growth

• Creating business plans, financial modelling, forecasts, as well as negotiating contracts

• Proven track record in a significant multi site business


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