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Head of SEO

2 months ago


Manchester, United Kingdom Twenty Twenty Digital Full time

As the Head of SEO at Twenty Twenty Digital, you’ll own the group-wide SEO strategy and delivery for our ecommerce brands and clients. You’ll shape, lead and manage a team and will be responsible for achieving the KPIs and goals of each brand we work with.

You will be the go-to contact for all things SEO and deliver what our clients need to do to win across content, technical SEO, link building/digital PR, and everything in between.


Who are we?


We’re an ecommerce agency with a not-so-average approach to EVERYTHING Here’s what makes us different:

  1. A full-service ecommerce agency with a twist: Our mum and dad (a.k.a. our parent company) own a bunch of big British brands and online stores, so we service those, as well as external brands too.
  2. We specialise in everything ecommerce: If you truly know the ecommerce world, you’ll know that no two stores are ever the same. Specialising in ecommerce means we understand operating models better, the challenges, the different platforms and everything else.
  3. We’re an extension of our client’s business, not their agency: We’re not here to present some slides and dump a load of work on our client’s desks - they don’t have time for that We’re their helping hand from strategy through to getting it live. All we want is to get things done and drive results, so we’re breaking down all the barriers that come with the traditional agency model and making things happen.
  4. No BS approach: We’re not about that reporting and status call life; we’re about getting things done and growing profits for our brands.
  5. We treat SEO as a product, not as a marketing channel: We focus on what will grow profits based and what our partners’ customers need. We believe world-class ecommerce SEO is giving the customer what they want, and our sites just happen to rank really well for it too. This is what truly translates traffic into profits - by transforming their websites into salespeople who never sleep.
  6. We test and deliver at scale: The biggest shops in the world don’t do things one page at a time, and neither do we Our tech smarts and use of data and automation help businesses grow faster.


As our Head of SEO, you'll be a success if...

  • You're a passionate leader who goes beyond execution to craft and champion a comprehensive SEO strategy across all our sites, ensuring alignment with business objectives and industry best practices.
  • You have a deep technical understanding of website architecture, crawl budget optimization, schema implementation, and have the ability to identify and troubleshoot complex technical SEO issues.
  • You leverage SEO data to test, learn and prioritise work streams, identify scalable content and technical opportunities, and implement data-driven content automation strategies for maximum impact.
  • You lead the development and execution of international SEO strategies, with a focus on major markets like the UK, US, and Europe. You understand the nuances of international search and can tailor strategies accordingly.
  • You collaborate with ecommerce product, buying, and trading teams to translate SEO insights into actionable product acquisition strategies, influencing data-driven buying and product tagging decisions.
  • You can confidently take the lead and assist with complex website and platform migrations, ensuring no disruption to organic performance.
  • You effectively plan and delegate tasks, provide clear direction, and develop your SEO team by fostering a culture of learning and continuous improvement.
  • You provide guidance and collaborate with external copywriters and freelancers to ensure SEO-optimized content creation across various verticals.


What you'll bring...


The good stuff...

  • Driven proven results in an SEO leadership role.
  • Proactive in making SEO recommendations through the use of data and forward-thinking, driving change and delivering them through to completion.
  • Strong analysis skills and the ability to recognise opportunities to turn data into actionable insights.
  • A solid understanding of technical SEO and how it impacts content and rankings, and the ability to troubleshoot and make recommendations for change.
  • Very strong native English copywriting skills.
  • Impeccable attention to detail.
  • Confident in communicating, training, and managing expectations of key stakeholders across each business.
  • Knowledge of building web pages with basic HTML, CSS and CMS systems.
  • Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush and other SEO and analytics tools.
  • Ability to foster collaboration and be the glue that gets teams to work together.


The great stuff...

  • Prior SEO success in an ecommerce business or with ecommerce clients.
  • Knowledge of international SEO.
  • Experience with ecommerce PIM/CMS systems such as Shopify, Magento or Shopline, and CMS Content Platforms such as WordPress or Prismic.
  • Experience working directly with developers to communicate requirements for technical SEO components.
  • Experience in executing successful link-building and/or SEO campaigns.
  • An understanding of other organic sales channels like Google Merchant Centre, Amazon, eBay, Etsy and more.
  • Ability to write or speak another language is a bonus.


Some of the brands we look after include:

  • In The Style, Chi Chi London (Fashion)
  • Bodycare (Cosmetics)
  • Crazy Price Beds (Furniture)
  • Great Little Trading Co. (Toys)
  • Xbite Group - 365 Games, Roov etc. (Video Games, Toys, Gadgets & Gifts)
  • + more

…and we’re only just getting started


Perks of the job

  • True hybrid working: We trust and empower you to work in a way that suits you, your life, and your team (within the UK).
  • We work hard, but we relax even harder: You'll get 25 days annual leave, plus an extra day off for your birthday (Because who wants to wait years for their birthday to fall on a weekend?)
  • An annual piece of the pie: When the business does well, it's down to the hard work of our people. That's why we give a discretionary annual bonus based on company performance.
  • + more


Does this sound like your next move? Apply now.