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Media Planner/Digital Marketing Manager

4 months ago

Surrey, United Kingdom REDSOFA GROUP Full time

I am seeking a highly skilled and motivated Media Planner with a strong focus on ecommerce, programmatic, and analytics. The successful candidate will be responsible for developing, implementing, and optimizing media plans to drive traffic and improve ROI through strategic use of programmatic channels. This role requires a deep understanding of digital marketing, data analysis, and the ecommerce landscape.


Key Responsibilities

Media Planning and Strategy

  • Develop and execute comprehensive media plans for ecommerce clients, focusing on programmatic advertising.
  • Collaborate with the marketing team to align media strategies with overall business objectives.
  • Identify target audiences and create strategies to effectively reach and engage them.


Programmatic Advertising

  • Manage programmatic ad campaigns across various platforms (DSPs, SSPs, ad exchanges).
  • Optimize campaigns in real-time to maximize performance and budget efficiency.
  • Stay updated with the latest trends and technologies in programmatic advertising.


Analytics and Reporting

  • Monitor and analyze campaign performance using tools like Google Analytics, Adobe Analytics, and other relevant platforms.
  • Generate detailed reports on key metrics, providing actionable insights and recommendations for improvement.
  • Utilize data to make informed decisions and continuously optimize media strategies.


Collaboration and Communication

  • Work closely with cross-functional teams including creative, sales, and product development to ensure cohesive campaign execution.
  • Present media plans, performance reports, and optimization strategies to clients and stakeholders.


Budget Management

  • Develop and manage media budgets, ensuring efficient allocation of resources to achieve desired outcomes.
  • Track and report on budget expenditures and make adjustments as needed.


Salary Circa £65k