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Digital Analyst
2 months ago
Digital Analyst (6-Month Contract)
Leading Travel Company
Surrey - 3 days in the office
£300-£325 per day inside IR35
Join a forward-thinking travel company dedicated to revolutionising their customer experience. Seeking a skilled Digital Analyst for a 6-month contract to lead and execute key projects using Adobe Analytics, Contentsquare, and Ensighten for tagging. This role is perfect for am experience Adobe Analytics expert eager to make a significant impact on our digital transformation.
As a Digital Analyst, you will be pivotal in managing three major projects that are critical to the digital strategy. Your expertise in Adobe Analytics, along with hands-on experience with Contentsquare and Ensighten, will help drive the success of their initiatives. This is a fantastic opportunity to work on impactful projects that will enhance the digital footprint and improve customer experiences.
Role & Responsibilities
Booking Funnel Migration:
- Lead the migration of the booking funnel from an outsourced website to an in-house platform
- Ensure robust tracking and reporting are in place during and after the migration
- Collaborate with cross-functional teams, including developers and UX designers, to optimise the booking funnel for better conversion rates
Brand Website Merger:
- Manage the analytics integration and data consolidation as the client merges two brand websites.
- Develop and execute tracking strategies to monitor performance, user behaviour, and engagement on the unified site
- Provide data-driven insights and recommendations to guide strategic decisions and enhance the merged website's performance
Customer Experience Enhancement:
- Utilise Adobe Experience Platform to analyse and optimise customer journeys across digital touchpoints
- Leverage Contentsquare for deep user experience analysis and identify areas for personalisation and enhancement
- Work closely with marketing and product teams to implement customer experience improvements based on comprehensive data analysis
Skills & Experience
- Proven expertise in Adobe Analytics and Adobe Experience Platform
- Experience with Contentsquare for user experience analytics
- Proficiency with Ensighten for tagging and data layer management
- Strong understanding of web analytics and tracking implementation
Benefits
£300 - £325 per day, Inside IR35, Surrey - 3 days in the office, 6 month contract
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analyst / Web Analyst / Adobe Analytics / Adobe Experience Platform / Contentsquare / Ensighten
Join a forward-thinking travel company dedicated to revolutionising their customer experience. Seeking a skilled Digital Analyst for a 6-month contract to lead and execute key projects using Adobe Analytics, Contentsquare, and Ensighten for tagging. This role is perfect for am experience Adobe Analytics expert eager to make a significant impact on our digital transformation.
As a Digital Analyst, you will be pivotal in managing three major projects that are critical to the digital strategy. Your expertise in Adobe Analytics, along with hands-on experience with Contentsquare and Ensighten, will help drive the success of their initiatives. This is a fantastic opportunity to work on impactful projects that will enhance the digital footprint and improve customer experiences.
Skills & Experience
Proven expertise in Adobe Analytics and Adobe Experience Platform
Experience with Contentsquare for user experience analytics
Proficiency with Ensighten for tagging and data layer management
Strong understanding of web analytics and tracking implementation