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Group Head of Marketing

3 months ago

Doncaster, United Kingdom Strata Full time

Role: Group Head of Marketing

Location: Support Office, Doncaster

Hours: Monday - Friday 8:15am - 4:45pm


The Opportunity


Do you love a challenge? Are you full of energy and passionate about inspiring others? Can you combine strategic thinking with creativity and a focus on results? We’re looking for someone who believes that we can always do better, push further and achieve more, whilst still working from an ethical mindset. We want you to feel as passionately about our products, people and customers as we do, and lead our talented marketing team to harness insight, nurture new ideas and drive the Strata brand forward.


As Group Head of Marketing, you will be the ultimate champion of our brand. You’ll lead the team in developing and implementing the complete marketing plan for all categories and channels. This is an exciting and demanding role that requires leadership, collaboration, creativity, self-motivation, project management and attention-to-detail. You’ll facilitate all channel relationships, connecting internal departments and key external stakeholders. You’ll be committed to consistently understanding our audiences, their relationships, aspirations concerns, interests, and media habits. Together with the Chairman, you will work to shape and evolve the brand vision, strategy, plans and integrated marketing campaigns that are digital first. Your focus will be on continuously developing and improving our customer journey to create a flawless experience for people purchasing our homes.


Who we are


We are a modern family business over 100 years’ experience designing and building quality, contemporary new homes. You’d think being over 100 years old that we’d be set in our ways, always doing what we’ve always done right? Wrong.


We are a unique brand synonymous with contemporary design, innovative marketing, and exemplary levels of customer service. From the house type range, the web-driven sales process, to the show home experience and personalisation options coupled with absolute adherence to quality: we are truly focused on exceeding customer expectations. Our team are always looking for ways to improve, innovate, and challenge the norm. You’ll have heard this before, but here you aren’t just a number, and we can prove it. We’re really proud to have been certified as a “Great Place to Work”, ranking #46 in Best Places to work for Wellbeing, and #34 in the Best Workplaces (large organisations) list. So it goes without saying, we have something special. You’ll work in a place where your uniqueness is cherished, your development is championed, and you’re given all of the tools you’ll need to flourish. You’ll join a team with a vision to become the market leading customer experience home builder underpinned by our sustainability and social purpose credentials.


Responsibilities of the role


  • Shape Brand Vision and Strategy: Collaborate with the Chairman to define the brand vision, strategy, and integrated marketing campaigns. Focus on digital-first initiatives that drive the shift to online while ensuring seamless integration across all channels. Regularly communicate and present to key stakeholders to seek alignment and support for the brand vision.
  • Lead and Inspire the Team: Provide leadership and direction to a talented team, ensuring high-quality output, maintaining morale, and fostering engagement.
  • Enhance Customer Experience: Continuously develop and refine the customer journey to ensure a seamless experience for customers purchasing our homes.
  • Gain Market Insights: Identify consumer, product, and market insights. Share regional insights with partners and agencies to shape our market positioning.
  • Develop Effective Campaigns: Communicate clear and effective briefs to the brand team to create market-leading campaigns that are designed to increase lead volumes and brand growth ultimately driving increased sale volumes.
  • Manage Project Lifecycle: Oversee projects from initial concept through development, execution, and measurement/review.
  • Ensure Channel Integration: Collaborate with regional marketing managers to ensure activities are integrated across channels and touchpoints, maintaining consistent messaging while addressing local relevance.
  • Drive Brand Awareness and Sales: Create campaigns that enhance brand awareness and drive sales through strategic use of creativity, consumer-relevant messaging, and a meaningful media mix.
  • Implement Marketing Plans: Lead the team in developing and implementing comprehensive marketing plans for all categories and channels.
  • Manage External Agencies: Work closely with external agencies to implement and monitor extensive paid media strategies aimed at increasing lead volumes and brand awareness.
  • Paid Media Strategy and Implementation: Design, implement, and closely monitor extensive paid media strategies to boost lead volumes and brand awareness.
  • Website and UX Driving Ecom Experience: Collaborate with digital agencies to ensure a standard e-commerce user experience on our website, driving improved engagement and conversion rates.
  • Customer Experience Technology: Develop and implement customer experience technologies, including mobile apps and modifications to the "My Account" section, to enhance user interaction and satisfaction. Working closely with CRM experts to optimise the system for ease of use and customer profiling.
  • Manage Budgets: Develop and manage annual marketing budgets effectively.
  • Monitor and Report Performance: Continuously monitor, review, and report on all marketing activities, assessing results and return on investment.


What’s in it for you?


  • Is Laughing Yoga or flower arranging for you? Maybe a climbing wall or fitness classes are more your thing. You’ll find out at our quarterly wellbeing mornings, where we all down tools and try new activities as a team in our Support Office. From mocktail making to pottery painting, there’s something for everyone.
  • A calendar of wellbeing events and workshops for you to take part in across the year.
  • A personalised health report and access to content from “The Netflix of Wellbeing” with our partner Champion Health.
  • Dedicated time for you to spend on your own development with our personal development days and access to a whole host of content through My Development Portal.
  • The opportunity to offload to and independent listener with our monthly Listening Service should you want to.
  • 50% gym fees paid with Nuffield Health Fitness and Wellbeing Gym membership through our salary sacrifice scheme.
  • Financial support when you are ill, with a generous company sick pay scheme.
  • Your health needs covered with level 1 Westfield Health cover for you and dependent children.
  • The encouragement to take a well-earned break with a holiday allowance of 26 days plus the usual public holidays.
  • A Strata Group Fund pension scheme with a minimum contribution from you of 3% and we’ll contribute 6%. Or an auto enrolment pension scheme, where you’ll contribute 2.4% and we’ll contribute 6%. This rises to a member contribution of 4% and we’ll contribute 7% for anyone 40 or over.
  • Death in service benefit of a minimum 4x basic salary.
  • The opportunity to work flexibly in a way that works for you (role dependent).
  • A whole host of Charity and Social events to get involved in.


Are you the brick to our mortar?


  • Do you have a degree in Marketing, Communications, Advertising, or a Business Management related subject?
  • Do you have experience in a Head of Marketing role or similar with a national or global brand?
  • Do you have experience driving brand awareness?
  • Are you an engaging and inspirational team manager with an eye for developing talent?
  • Can you manage and prioritise multiple projects simultaneously?
  • Have you got in-depth knowledge of social media platforms and social media best practices and analytics?
  • Are you consumer focused, and able to understand the wider brand and translate locally?
  • Are you an innovative, strategic thinker, focused on unlocking opportunities and delivering results?
  • Do you have a creative, artistic mind that can be focused on achieving commercial goals?
  • Are you ready to join a dynamic team of likeminded people who inspire each other every day?
  • Want autonomy in how you work, and to be part of something special?
  • Want to work in a team where the impossible feels possible?


Then Join Us