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Copywriter

2 months ago

Manchester, United Kingdom TalkTalk Full time

The Role

Working into a Senior Marketing Manager the successful candidate will be an excellent, creative and dynamic copywriter with 5+ years experience, preferably in a tech environment.

You’ll be an expert in writing engaging and inspiring copy for a variety of channels and audiences, including (but not limited to) CRM emails (acquisition & existing base), website & app, product positioning/messaging and SEO copy.

You’ll hold a keen eye for detail with impeccable grammar & spelling. You’ll be a creative storyteller with a passion for using words to make the mundane sound awesome

The successful candidate will be our TOV & personality champion. You’ll own, develop and champion the voice of TalkTalk, being the gatekeeper of all branded communications.


The Team

You’ll be an integral part of the brand marketing team, reporting into a Senior Marketing Manager. We’re a fast-paced organisation, and no two days are the same – that’s why we love it

The brand marketing team are responsible for how the brand looks, feels, behaves and is seen both internally and externally. This role will form an integral part of our responsibilities in the organisation.

You’ll be surrounded by innovative and creative thinkers, and we’re looking for someone who fits that bill.


The brand team at TalkTalk is small, but mighty. This role is instrumental in helping the brand communicate more effectively both internally and externally. Whilst working into the Senior Marketing Manager you will have dotted lines throughout the business to support teams far & wide, so being a great communicator with excellent stakeholder management skills is key.

A key part of the role is to own, implement and champion the brand's tone of voice. We are looking for someone who will fully submerse themselves into developing and revolutionizing how we communicate. A meticulous eye for detail is important, along with a watchful eye to ensure that everything we say is consistent across the board.


No two days will be the same and you’ll often have to manage multiple projects at once. In any one week you might find yourself working closely with the UX team on perfecting and crafting an online sales journey, whilst also developing and writing a positioning & messaging toolkit for a new product we’re launching.


Whilst this role will support various teams across the business upon request, we are looking for someone who is proactive in their approach. Regular audits of the estate will be required, along with developing and implementing a proactive content strategy, based on findings.


Responsibilities:

  1. Own the Tone of Voice and build advocacy as the champion of our brand voice
  2. Be the go-to person for content guidance and a wide range of copy requirements
  3. Interpret & respond to creative briefs and demonstrate an understanding of stakeholder requirements
  4. Define, plan & execute a BAU content strategy based on regular estate audits to identify a pipeline of required work
  5. Own the positioning & messaging for the brands portfolio of products, whilst effectively implementing across all necessary channels
  6. Test content using our in-house researchers to ensure the right content is shown in the right place in the best format
  7. Support SEO team with copy/content requirements
  8. Support the web & UXUI teams with copy/content requirements
  9. Support all business units with any copy requirements, inclusive of internal communications


Must haves:

  1. 5+ years experience of writing content, preferably in a tech environment
  2. Experience of working with UX designers, researchers and product owners to deliver content that is consistent, engaging and accessible
  3. Proficient in SEO copywriting
  4. Excellent written, verbal and oral communication skills are essential
  5. Proactive approach to content management
  6. Keen eye for detail and accuracy
  7. Proven experience of agile working, comfortable in a fast-paced and dynamic environment
  8. Excellent stakeholder management


Desirable:

  1. Proficient in updating content within a CMS
  2. Telecoms experience