eCommerce Visual Merchandising
2 months ago
About us:
Natural Baby Shower is a rapidly growing and innovative online nursery retailer committed to delivering an unrivalled customer experience, promoting sustainability, and offering a diverse range of high-quality, environmentally conscious baby essentials.
The company has ambitious plans, providing excellent training and progression for all team members.
Role overview:
The eCommerce Visual Merchandising & Catalogue Manager is responsible for enhancing the online shopping experience by ensuring accurate product setup, engaging visual merchandising, and effective product information management across all eCommerce platforms. This role is crucial in driving sales by optimising product presentations, maintaining data accuracy, and crafting compelling product descriptions that resonate with customers.
Key responsibilities:
Visual Merchandising:
- Curate and maintain the visual layout of the website, ensuring products are displayed in a visually appealing and customer-centric manner.
- Manage and update homepage banners, product collection pages, and promotional graphics to align with current campaigns and seasonal trends.
- Regularly refresh product listings to feature bestsellers, new arrivals, and seasonal items.
- Collaborate with the marketing and design teams to ensure cohesive branding and messaging across all visual elements on the website.
Product Creation & Setup:
- Oversee and assist in accurately setting up new products in the eCommerce platforms (Brightpearl, Shopify, etc.), including assigning SKUs, inputting product descriptions, and uploading images.
- Work closely with buyers and the purchasing team to gather and refine product information, ensuring it is complete, accurate, and compelling.
- Format and import product data into systems like FileMaker, ensuring consistency and proper categorization.
Product Information Management:
- Maintain and update product data, including pricing, descriptions, images, and meta fields, ensuring that all product information is accurate and optimised for SEO.
- Monitor and improve product descriptions to enhance searchability, appeal, and conversion rates.
- Ensure product images meet quality standards and are consistent with the brand’s visual identity.
Data Accuracy & Routine Checks:
- Conduct regular checks to ensure that all product data, including prices and inventory levels, are accurate across all platforms.
- Manage and monitor tags, SKUs, and inventory status, ensuring discontinued items are archived and not displayed on the site.
- Regularly check for and resolve any discrepancies between systems (e.g., Brightpearl and Shopify).
Live Product Management:
- Manage and update Tags such as "New In" products, ensuring they are prominently featured and changed.
- Archive discontinued or out-of-stock items in both Shopify and Brightpearl, coordinating with the store and warehouse teams for necessary actions.
- Assist customer service and warehouse teams with product queries, resolving product data and availability issues.
Pricing & Inventory Management:
- Oversee pricing updates from suppliers, ensuring consistency and accuracy across all platforms.
- Monitor discounted prices during pricing changes, recalculating variant pricing as needed.
- Ensure that product bundles, variants, and options (e.g., colours, sizes) are correctly set up and displayed.
Cross-Department Collaboration:
- Work closely with the marketing, purchasing, and customer service teams to align product offerings and visual merchandising with overall business objectives.
- Communicate regularly with suppliers to obtain additional product information and resolve any setup issues.
Performance Analysis:
- Analyse the impact of product descriptions, visuals, and merchandising activities on sales performance, making recommendations for improvements.
- Monitor website analytics to identify opportunities for optimising product placement, visual merchandising, and customer engagement.
What you’ll need to succeed:
- Proven experience in eCommerce, product management, or visual merchandising, preferably in a retail or consumer goods environment.
- Strong proficiency in eCommerce platforms (e.g., Shopify, Brightpearl) and data management tools (e.g., Excel, Matrixify).
- Excellent attention to detail and the ability to manage multiple tasks with accuracy.
- Creative eye for design and experience with visual merchandising.
- Strong written communication skills, with a focus on creating compelling product descriptions.
- Ability to analyse data and make data-driven decisions to enhance sales and customer experience.
- Ability to work independently and as part of a team.
Our offer to you:
- 31 days holiday, increasing to 33 after 2 years (inclusive of bank holidays)
- Hybrid working available - with the option of 2 days per week from home
- Enhanced maternity/paternity pay
- Confidential Employee Assistance Programme
- Generous Employee discounts
- Free onsite parking
- Perkbox - Employee Benefits Scheme offering
- Internal development program
- Friendly working environment
Job Type: Full-time
Ability to commute/relocate:
- Bracknell: reliably commute or plan to relocate before starting work (required)
Experience:
- Merchandising: 1 year (required)
- E-commerce: 1 year (required)
- Product management: 1 year (required)
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