Senior Product Marketing Manager
1 month ago
About Pentera:
Come Hack With Us
Join us on our mission of protecting organizations against the most advanced attackers in the world
Pentera is the leader for Automated Security Validation, allowing every organization to test with ease the integrity of all cybersecurity layers, unfolding true, current security exposures at any moment, at any scale. As a result, thousands of security professionals and service providers worldwide use our platform to guide remediation and close security gaps before they are exploited.
We are a unicorn, with more than 350 employees around the globe, with almost 1000 customers in production in more than 60 countries
Pentera has won various industry awards, including the Frost & Sullivan “Best Practices Award for Global Breach & Attack Simulation (BAS) Market Leadership 2022 and the 2020 Gartner Cool Vendor Award. We are backed by Top-tier investors such as Insight Partners, K1 Investment Management, The Blackstone Group, and AWZ.
Penterians are one team with a shared mission. Become a Penterian – change the way the world does cyber
About the Role:
We are seeking an experienced product marketer to join our Product Marketing team. This is a key role for driving go-to-market execution for the company’s leading automated security validation platform. You will be responsible for leading market and buyer insights, product messaging and positioning, and creation of content for sales enablement and demand generation activities.
Successful candidates must be technically oriented and have prior experience in technical/product marketing in the cybersecurity industry. Strong preference will be given to candidates with a current or former role specific to marketing cloud security or exposure / attack surface management solutions. You will be a champion and subject matter expert internally and externally for the solution.
We value creative, out-of-the-box thinkers, unafraid to challenge the status quo, who are adept at working with cross-functional teams globally to successfully achieve business objectives.
Roles and Responsibilities:
- Develop product-centric marketing content, and sales enablement content. This includes: sales presentations, data sheets, videos, white papers, webinars, and then we get really creative
- Create tools to support the sales cycle such as sales kits and buyer guides, as well as content for demand generation activities such as webinars, infographics, blogs etc.
- Analyze market trends and competitive positioning to inform messaging, go-to-market campaign themes, and competitive content development
- Partner closely with product management to map buyer persona needs to existing product capabilities and new release plans
- Manage product/solution launches in collaboration with demand generation, communications, and product management – ensuring key product & technical marketing deliverables are executed on time with high quality
- Act as a subject matter expert with customers and partners including actively participating in webinars, tradeshows and events
- Participate in analyst briefings and activities
- Occasionally take sales calls to keep it real and stay grounded
Requirements:
- Enthusiastic about helping to build a game-changing company
- Outstanding English verbal and written storytelling skills
- 5+ years of experience in cybersecurity is required, preferably cloud security or exposure / attack surface management focused
- Deep technical background in cyber security - You need to be able to demo the product and speak “developer-speak”
- Ability to develop compelling messaging and razor-sharp positioning
- Demonstrated ability to develop content - technical and thought leadership - from blogs, to sales presentations, webinars
- Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
- Hands-on, self-motivated and a proactive self-starter
We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us
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