Trade Channel Marketing Manager

3 weeks ago

Lancashire, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Trade Channel Marketing Manager – 12 Months Fix Term Contract

Location: Hybrid 2-3 days in Lancashire office and the rest working from home


Better Placed are pleased to be working with a leading homewares company and they are looking dynamic Trade Channel Marketing to join their team


Our client is a distinguished leader in their industry, renowned for their high-quality products and innovative solutions. With a rich history spanning over a century, they have built a reputation for excellence and reliability, serving a diverse clientele across both residential and commercial sectors. Their commitment to sustainability, combined with cutting-edge research and development, has positioned them at the forefront of the industry, delivering products that not only enhance aesthetics but also provide long-lasting protection and performance. The company prides itself on fostering a collaborative and dynamic work environment, encouraging creativity and continuous improvement.


The Role:

We are looking for a Trade Channel Marketing Manager with a strong background with a trade retail background. This role offers an exciting opportunity to work with key customer partners to drive growth within the independent distribution channel.

If you are passionate about using your marketing and commercial expertise to make a tangible impact, this position is perfect for you. Ideally, you are commercially savvy, excel in data analysis, and thrive in customer-facing roles. Your ability to innovate and implement new strategies will enable you to deliver compelling marketing programs, captivate our target audience and elevate the brand.

  • Develop and implement innovative marketing strategies tailored to independent retail and trade environments, optimizing for market trends and customer needs.
  • Collaborate closely with internal teams, including commercial and procurement, to align marketing activities with broader business objectives.
  • Analyse sales data and market trends to inform and develop targeted marketing initiatives aimed at boosting brand presence and driving growth of product ranges.
  • Run and coordinate the execution of marketing programs, ensuring they deliver on time, within budget, and with high impact.
  • Facilitate strong, positive relationships with a diverse network of partners, via our independent distribution and export channel including supporting and implementing joint marketing activities and campaigns.
  • Proactively engage in customer interactions to gather insights, strengthen relationships, and drive customer-centric initiatives.
  • Develop and implement engaging in-store POS and online digital advertising for customers to drive campaigns, products, and ranges to help drive customer footfall.
  • Plan and implement industry and customer events to engage with tradespeople and retail consumers and drive engagement with our products and brands.


You:

  • Solid experience in trade marketing within FMCG or Consumer.
  • Strong ability to perform and interpret data analysis, with experience in financial modelling and assessing marketing payback periods.
  • Demonstrated success in crafting and implementing comprehensive marketing strategies, with a focus on customer engagement and commercial growth.
  • Outstanding communication and interpersonal skills, capable of building and maintaining effective partnerships and comfortably being the face of the brand to customers.
  • High degree of autonomy with a track record of innovative and creative problem-solving in marketing.
  • Experience handling budgets and resources to increase the efficiency of marketing activities.
  • Strategic problem solver with excellent organizational and project management skills, able to juggle multiple priorities seamlessly.

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