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Alpine Cars Marketing Manager

3 months ago

Maple Cross, United Kingdom Alpine Full time

Are you looking to join Renault Group to define, execute and deploy the Alpine Car brand's Marketing Communication, Digital strategy, and product communication to support the achievement of sales and revenue targets? This role ensures the achievement of familiarity and image targets with actions which are activated 360°.


What will you be doing?


We are looking for someone who, in conjunction with our HQ marketing teams, will define the UK communications strategy, and then lead the execution of UK marketing communications and digital plans, implementing paid media campaigns, PPC, SEO and digital PR referrals, backlinks, and digital activity. Part of the role is the adaptation of central marketing assets for local campaigns, events, price documentation, website, and retailer POS. You will support all Alpine retailers to ensure brand aligned local marketing plans are in place and measured quarterly, plus manage the UK Marketing budget and reporting to central teams. A key part of the role is to manage Alpine’s public events in collaboration with operational departments, in order to ensure consistency in the way Alpine is represented across all platforms. In addition to defining and leading the communications strategy and platforms you will also lead Alpine’s strategic approach across all marketing levers: price, product, advertising, Digital, SoMe, CRM, sales and to ensure balanced allocation of resources (network / direct sales) to optimize sales and financial performance. You will manage in-market product lifecycle competitiveness by leading the monthly and quarterly tactical offers action plans. This will include; monitoring and optimizing the use of budget to maximize sales and profitability; optimizing Alpine performance in sales channels in collaboration with our Network Development and Sales teams and proposing actions to ensure compliance with target levels.


Success will be measured via awareness and consideration metrics, attribution and approval scores for various advertising campaigns, lead generation, sales conversion, budget management, financial and business reviews.


Who are you?


The successful candidate will have a sound commercial background and experience in the automobile industry, ideally within the luxury or premium sectors, with a main focus on marketing and sales. You will have experience in a fast growth environment. You are customer focussed, adaptable and agile minded with strong Influencer skills. You are a great communicator, comfortable in presenting to senior stakeholders, a creative thinker, and have excellent project management skills.


What do we offer?


The package includes a contributory pension scheme, an Employee Car Ownership Plan, Car Loan Plan Scheme, medical cover, share options, and flexible benefits that really work for you.


We believe in hybrid working and flexibility and operate a minimum of two days in the office with the remaining three days remote or office working, with regular all-company gatherings to ensure we stay connected.


As part of one of the largest automotive groups in the world, we are proud to offer a friendly, fully collaborative, inclusive work environment which offers opportunities for continuous learning, along with career development and progression.


In addition, you can benefit from:

  • Potential to earn a bonus, subject to company and personal performance
  • Life Assurance and Income Protection
  • Private dental care as part of our flexible benefits offering
  • Eye Test and glasses contribution
  • Gym Flex and Cycle to Work scheme
  • Home Technology scheme
  • Exclusive employee savings rates through our partner, RCI Bank
  • Employee Discounts in retail stores
  • Friends & Family discounts on Renault Group vehicles
  • Enhanced maternity, paternity, parental, partner, and shared parental leave
  • Refer a friend recruitment incentive scheme


Applications should be received by 23rd August 2024